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- Tasks: Lead marketing strategies to boost brand awareness and sales for a top pasta brand.
- Company: Join a fast-growing British pasta brand making waves in the FMCG market.
- Benefits: Enjoy a salary up to £45k, 36 days holiday, and the option for a 4-day work week.
- Why this job: Be part of a dynamic team disrupting the pasta category with your creativity and passion.
- Qualifications: Experience in FMCG marketing and a love for food, especially pasta, is essential.
- Other info: This is a remote role based in London with occasional travel required.
The predicted salary is between 40000 - 45000 £ per year.
Role – Marketing Manager
Salary – £40000 – £45000, 36 days holiday (inc Bank holidays), Option of 4 day working week, pension
Location – London (remote/home based)
Open the kitchen cupboards within any household in the UK and you are almost certain to find PASTA. 52% of us eat it at least once a week, working out an average of 86 grams consumed per person, per week in the UK.
WE LOVE IT. Clearly. And when the pasta we eat makes up the vast majority of our plate, then we may as well make it the very best pasta one can consume, right??
This is a high quality, British pasta brand. Already making waves across the UK with their sustainably sourced, delicious products stocked in farm shops and deli’s across the UK as well as listings in premium retail and dept stores, and a D2C presence via subscription sales on their website.
It’s now time to bring on board a Marketing Manager. You will play a critical role in bringing the brand to life, increasing brand awareness, and driving sales across both digital and offline channels. Alongside an experienced CMO, you will be responsible for developing and implementing a marketing strategy that will connect with their customers, tell their story, and position them as an exciting challenger brand disrupting the commoditised pasta category.
If you’ve worked in a challenger brand environment before, you’ll know the pace can be frenetic. It’s no different here. Strategy implementation, brand management, content creation, digital marketing, social media, PR, customer insights, campaign management and performance analysis will all come under your remit. You don’t need to be a master of all these. But broad experience of marketing disciplines within an FMCG brand will certainly stand you in good stead.
This is a home based role, but we’d like you be located in or around London as there will be some travel required around the big smoke at times.
Looking for a 4 day week? They can accommodate that. Along with a salary up to £45k, 28 days holiday (plus your bank holidays of course) and a few other perks (inc limitless amounts of pasta).
You’ll need a genuine passion for food (especially pasta) with a background working in FMCG marketing, and especially social media savvy with an analytical mindset.
This is a brand in growth. It’s now time for the next step on the journey to bring great pasta to every household in the UK.
Marketing Manager - FMCG Challenger (Home Based - London) employer: 1485 Ltd
Contact Detail:
1485 Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - FMCG Challenger (Home Based - London)
✨Tip Number 1
Familiarize yourself with the brand's story and values. Understanding their mission to disrupt the pasta category will help you connect with the team during interviews and demonstrate your genuine passion for their products.
✨Tip Number 2
Showcase your experience in challenger brands by preparing specific examples of past campaigns you've worked on. Highlight how you contributed to brand awareness and sales growth, as this aligns perfectly with what they're looking for.
✨Tip Number 3
Stay updated on current trends in the FMCG sector, especially in food marketing. Being able to discuss recent developments or successful campaigns in the industry will position you as a knowledgeable candidate.
✨Tip Number 4
Prepare to discuss your analytical mindset and how you've used data to drive marketing decisions in the past. This role requires a balance of creativity and analysis, so demonstrating your skills in both areas will be crucial.
We think you need these skills to ace Marketing Manager - FMCG Challenger (Home Based - London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG marketing, especially in challenger brands. Emphasize your skills in digital marketing, social media, and campaign management to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food, particularly pasta, and your understanding of the brand's mission. Discuss how your previous experiences can contribute to increasing brand awareness and driving sales.
Showcase Analytical Skills: In your application, provide examples of how you've used data and customer insights to inform marketing strategies. Highlight any specific campaigns where your analytical mindset led to successful outcomes.
Demonstrate Cultural Fit: Convey your enthusiasm for working in a fast-paced environment and your ability to adapt to the dynamic nature of a challenger brand. Mention any relevant experiences that illustrate your flexibility and creativity in marketing.
How to prepare for a job interview at 1485 Ltd
✨Show Your Passion for Food
Make sure to express your genuine love for food, especially pasta. Share any personal experiences or stories that highlight your enthusiasm for the culinary world, as this will resonate well with the brand's identity.
✨Demonstrate Your Challenger Brand Experience
Prepare examples from your previous roles in challenger brands. Discuss how you navigated fast-paced environments and contributed to brand growth, showcasing your adaptability and strategic thinking.
✨Highlight Your Marketing Skills
Be ready to discuss your broad experience across various marketing disciplines. Whether it's digital marketing, content creation, or campaign management, provide specific examples of successful projects you've led or contributed to.
✨Prepare for Analytical Questions
Since an analytical mindset is crucial for this role, brush up on key metrics and performance analysis techniques. Be prepared to discuss how you've used data to drive marketing decisions and improve campaign outcomes.
