At a Glance
- Tasks: Lead UK marketing strategy and execute impactful campaigns for a pioneering FMCG brand.
- Company: Innovative female-founded food brand with a mission-driven story.
- Benefits: Flexible working, creative freedom, and the chance to shape a growing brand.
- Other info: Opportunity to build a team and grow within a dynamic company.
- Why this job: Make a real impact in a fast-paced environment and drive brand growth.
- Qualifications: Significant FMCG marketing experience and a passion for challenger brands.
The predicted salary is between 100000 - 120000 € per year.
Here, you’ll lead UK marketing end-to-end, shaping strategy and delivering execution. From £100k+ ATL and OOH campaigns to high-impact retail launches, you’ll be behind the big brand moments that get noticed. You’ll have the creative freedom to influence everything from packaging and campaigns to social content and collaborations. Working closely with founders, sales, agencies, retailers and partners, you’ll have high visibility and real impact. And with mostly home based/flexible working, you can plan your week around life, not the other way round. This is though, a standalone role. You'll build and implement the strategy to deliver ambitious growth, and ultimately grow a team thereafter. So you need to be a doer and not just a strategist.
What you’ll do:
- Lead and deliver the UK brand and marketing strategy, ensuring alignment across brand, commercial and consumer activity
- Own the development and execution of integrated marketing campaigns across ATL, digital, social, retail, partnerships and events
- Manage agencies and freelancers, overseeing creative briefs, budgets, timelines and end-to-end delivery
- Drive retail marketing performance through compelling creative, NPD support and sponsored media activity
- Oversee packaging, artwork and brand consistency across existing ranges and new product launches
- Build and grow social, community and digital presence through content creation, creator partnerships and performance optimisation
- Identify and manage strategic brand collaborations and events that strengthen relevance and reach
- Act as the central UK marketing lead, supporting cross-functional initiatives and ensuring excellence across all brand touchpoints
What you’ll need:
- Significant FMCG marketing experience with a high growth brand
- Experience in executing integrated marketing campaigns across multiple channels
- Capable of travelling to London on a regular basis for founder meet-ups, trade shows, marketing events
There is a fair bit going on here. Par for the course in the challenger brand world. For that reason, those with experience working in a small, scaling FMCG challenger or SME would be ideal!
About the company: A pioneering UK food brand and category creator, best known for introducing a unique nutritional food product to the UK retail market. Female founded, the brand is built on convenience, nutrition and bold, distinctive branding. Stocked in major UK retailers and continuing to scale nationally, they are on an exciting growth journey, combining commercial ambition with a strong founder-led, mission-driven story.
Head of Marketing (FMCG Challenger Brand) in London employer: 1485 Ltd
As a pioneering UK food brand, we offer an exciting opportunity for the Head of Marketing to lead impactful campaigns and drive growth in a flexible, home-based environment. Our culture is rooted in creativity and collaboration, allowing you to shape strategies that resonate with consumers while working closely with passionate founders and partners. With a commitment to employee development and a mission-driven approach, we empower our team to make a real difference in the FMCG landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (FMCG Challenger Brand) in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who have worked with challenger brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring examples of your past campaigns or projects. Visuals speak volumes and can set you apart from the crowd.
✨Tip Number 3
Be ready to discuss your 'doer' mentality. Prepare stories that highlight how you've taken initiative and driven results in previous roles. They want someone who can roll up their sleeves and get things done!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing (FMCG Challenger Brand) in London
Some tips for your application 🫡
Show Your Passion for FMCG:When you're writing your application, let your enthusiasm for the FMCG sector shine through. We want to see that you’re not just experienced but genuinely excited about the challenges and opportunities in this space.
Be Specific About Your Achievements:Don’t just list your responsibilities; highlight your successes! Use numbers and examples to show how you've driven growth or executed successful campaigns. We love seeing tangible results that demonstrate your impact.
Tailor Your Application:Make sure your application speaks directly to the role. Use keywords from the job description and align your experience with what we’re looking for. This shows us you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at 1485 Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand story, values, and products. Understand their unique selling points and how they differentiate themselves in the FMCG market. This will not only show your genuine interest but also help you align your marketing strategies with their vision.
✨Showcase Your Campaign Successes
Prepare to discuss specific integrated marketing campaigns you've led in the past. Highlight your role in the execution, the challenges faced, and the results achieved. Use metrics to back up your claims, as numbers speak volumes in the marketing world!
✨Demonstrate Your 'Doer' Mindset
This role requires someone who can roll up their sleeves and get things done. Be ready to share examples of how you've taken initiative in previous roles, whether it was launching a new product or managing a tight budget. Show them you're not just a strategist but also a hands-on leader.
✨Prepare for Creative Discussions
Expect to engage in conversations about creative ideas for campaigns, packaging, and social content. Bring along some fresh concepts or examples of successful collaborations you've been part of. This will demonstrate your creativity and ability to think outside the box, which is crucial for a challenger brand.
