At a Glance
- Tasks: Lead UK brand marketing strategy and execute impactful campaigns across various channels.
- Company: Pioneering female-founded FMCG brand with a mission-driven story.
- Benefits: Competitive salary, bonus, pension scheme, 25 days holiday, and flexible working.
- Other info: Exciting growth journey with opportunities for creativity and collaboration.
- Why this job: Shape the future of a bold brand and make a real impact in the FMCG space.
- Qualifications: Significant FMCG marketing experience and strong social media knowledge, especially Instagram and TikTok.
The predicted salary is between 48000 - 52000 £ per year.
Home based - London area (some travel to the area required)
£60,000–£65,000 (Negotiable) + bonus + pensions scheme + 25 days holiday
Here, you’ll lead UK marketing end-to-end, shaping strategy and delivering execution. From £100k+ ATL and OOH campaigns to high-impact retail launches, you’ll be behind the big brand moments that get noticed.
You’ll have the creative freedom to influence everything from packaging and campaigns to social content and collaborations. Working closely with founders, sales, agencies, retailers and partners, you’ll have high visibility and real impact. And with home based/flexible working, you can plan your week around life, not the other way round.
What you’ll do
- Lead and deliver the UK brand and marketing strategy, ensuring alignment across brand, commercial and consumer activity
- Own the development and execution of integrated marketing campaigns across ATL, digital, social, retail, partnerships and events
- Manage agencies and freelancers, overseeing creative briefs, budgets, timelines and end-to-end delivery
- Drive retail marketing performance through compelling creative, NPD support and sponsored media activity
- Oversee packaging, artwork and brand consistency across existing ranges and new product launches
- Build and grow social, community and digital presence through content creation, creator partnerships and performance optimisation
- Identify and manage strategic brand collaborations and events that strengthen relevance and reach
- Act as the central UK marketing lead, supporting cross-functional initiatives and ensuring excellence across all brand touchpoints
What you’ll need
- Significant FMCG marketing experience
- Strong knowledge of social channels, mainly Instagram and TikTok
- Experience in executing integrated marketing campaigns across multiple channels
- Capable of travelling to London on a regular basis for founder meet-ups, trade shows, marketing events
There is a fair bit going on here. Par for the course in the challenger brand world. For that reason, those with experience working in a small, scaling FMCG challenger or SME would be ideal!
About the company
A pioneering UK food brand and category creator, best known for introducing a unique nutritional food product to the UK retail market. Female founded, the brand is built on convenience, nutrition and bold, distinctive branding. Stocked in major UK retailers and continuing to scale nationally, they are on an exciting growth journey, combining commercial ambition with a strong founder-led, mission-driven story.
Please click the ‘Apply’ button. Don’t worry if your CV isn’t up to date. Just send what you have and we’ll deal with that later.
Brand Marketing Manager (FMCG Challenger Brand) in London employer: 1485 Ltd
As a pioneering FMCG challenger brand, we offer an exciting opportunity for a Brand Marketing Manager to lead impactful marketing strategies from the comfort of your home in the London area. Our flexible working culture promotes a healthy work-life balance, while our commitment to innovation and growth provides ample opportunities for professional development and creative expression. Join us in shaping the future of nutrition with a brand that values bold ideas and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager (FMCG Challenger Brand) in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who have worked with challenger brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring examples of your past campaigns or ideas for future ones. This will help you stand out and demonstrate your passion for brand marketing.
✨Tip Number 3
Stay active on social media, especially Instagram and TikTok. Share your thoughts on current trends in FMCG marketing or showcase your own creative projects. This not only builds your personal brand but also shows potential employers your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Brand Marketing Manager (FMCG Challenger Brand) in London
Some tips for your application 🫡
Show Your Passion for FMCG:When you're writing your application, let your enthusiasm for the FMCG sector shine through. We want to see how your experience aligns with our brand's mission and values, so don’t hold back on sharing your passion for food and marketing!
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in integrated marketing campaigns and social media, especially on platforms like Instagram and TikTok. We love seeing how you can bring your unique flair to our brand!
Be Creative and Authentic:This is a creative role, so don’t be afraid to showcase your personality in your application. Use engaging language and maybe even a touch of humour to reflect your style. We appreciate authenticity and want to get a sense of who you are beyond just your qualifications.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our brand and what we stand for!
How to prepare for a job interview at 1485 Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and products. Understand their unique selling points and what sets them apart in the FMCG market. This knowledge will help you demonstrate your passion and alignment with their mission during the conversation.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led or contributed to, especially those that involved integrated strategies across multiple channels. Be ready to discuss the challenges you faced, how you overcame them, and the measurable results achieved.
✨Familiarise Yourself with Social Trends
Given the emphasis on social channels like Instagram and TikTok, brush up on current trends and successful campaigns in these spaces. Bring ideas to the table about how you could leverage these platforms for the brand, showing your proactive approach and creativity.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the brand and its challenges. Inquire about their future marketing strategies, how they measure success, or their approach to community engagement. This shows your genuine interest and strategic thinking.
