At a Glance
- Tasks: Lead UK marketing strategy and execute impactful campaigns for a pioneering FMCG brand.
- Company: Dynamic female-founded food brand with a mission-driven story.
- Benefits: Competitive salary, bonus, flexible working, and 25 days holiday.
- Other info: Join a fast-paced environment with opportunities for personal and professional development.
- Why this job: Shape the future of a bold brand and make a real impact in the FMCG space.
- Qualifications: Significant FMCG marketing experience and a hands-on approach to growth.
The predicted salary is between 80000 - 100000 € per year.
Flexible Working (FULL TIME) – 1 day per week in London £80000-£100000 + bonus + benefits + 25 days holiday
Here, you’ll lead UK marketing end-to-end, shaping strategy and delivering execution. From £100k+ ATL and OOH campaigns to high-impact retail launches, you’ll be behind the big brand moments that get noticed. You’ll have the creative freedom to influence everything from packaging and campaigns to social content and collaborations. Working closely with founders, sales, agencies, retailers and partners, you’ll have high visibility and real impact. And with mostly home based/flexible working, you can plan your week around life, not the other way round. This is though, a standalone role. You'll build and implement the strategy to deliver ambitious growth, and ultimately grow a team thereafter. So you need to be a "doer" and not just a strategist.
What you’ll do
- Lead and deliver the UK brand and marketing strategy, ensuring alignment across brand, commercial and consumer activity
- Own the development and execution of integrated marketing campaigns across ATL, digital, social, retail, partnerships and events
- Manage agencies and freelancers, overseeing creative briefs, budgets, timelines and end-to-end delivery
- Drive retail marketing performance through compelling creative, NPD support and sponsored media activity
- Oversee packaging, artwork and brand consistency across existing ranges and new product launches
- Build and grow social, community and digital presence through content creation, creator partnerships and performance optimisation
- Identify and manage strategic brand collaborations and events that strengthen relevance and reach
- Act as the central UK marketing lead, supporting cross-functional initiatives and ensuring excellence across all brand touchpoints
What you’ll need
- Significant FMCG marketing experience with a high growth brand
- Experience in executing integrated marketing campaigns across multiple channels
- Capable of travelling to London on a regular basis for founder meet-ups, trade shows, marketing events
There is a fair bit going on here. Par for the course in the challenger brand world. For that reason, those with experience working in a small, scaling FMCG challenger or SME would be ideal!
About the company
A pioneering UK food brand and category creator, best known for introducing a unique nutritional food product to the UK retail market. Female founded, the brand is built on convenience, nutrition and bold, distinctive branding. Stocked in major UK retailers and continuing to scale nationally, they are on an exciting growth journey, combining commercial ambition with a strong founder-led, mission-driven story.
Please click the ‘Apply’ button. Don’t worry if your CV isn’t up to date. Just send what you have and we’ll deal with that later.
Head of Marketing (FMCG Challenger Brand) employer: 1485 Ltd
As a pioneering FMCG challenger brand, this company offers an exceptional work environment that fosters creativity and innovation. With flexible working arrangements, a strong emphasis on employee growth, and the opportunity to lead impactful marketing strategies, you will be part of a mission-driven team that values your contributions. The collaborative culture, combined with the chance to shape a rapidly growing brand, makes this an attractive employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (FMCG Challenger Brand)
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who have worked with challenger brands. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your creativity! When you get the chance to meet potential employers, bring examples of your past campaigns or projects. Visuals speak volumes and can set you apart from the crowd.
✨Tip Number 3
Be ready to discuss your 'doer' mentality. Prepare stories that highlight how you've taken initiative and driven results in previous roles. They want someone who can roll up their sleeves and get things done!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Head of Marketing (FMCG Challenger Brand)
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for marketing and how it aligns with our brand's mission.
Tailor Your CV:Make sure your CV reflects the skills and experiences that are most relevant to the Head of Marketing role. Highlight your FMCG experience and any standout campaigns you've led. We love seeing how you’ve made an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of your achievements and how they relate to the responsibilities outlined in the job description. We want to know what makes you tick!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at 1485 Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand story, values, and products. Understand their unique selling points and how they differentiate themselves in the FMCG market. This will not only show your genuine interest but also help you align your marketing strategies with their vision.
✨Prepare for Creative Discussions
Given the role's emphasis on creativity, come prepared with examples of past campaigns you've led or contributed to. Be ready to discuss your thought process behind these campaigns and how you measured their success. This will demonstrate your ability to think outside the box and deliver impactful results.
✨Showcase Your 'Doer' Mentality
This position requires someone who can execute as well as strategise. Be prepared to share specific instances where you've rolled up your sleeves and made things happen, whether it was launching a product or managing a campaign. Highlighting your hands-on experience will resonate well with the interviewers.
✨Engage with Questions
Interviews are a two-way street! Prepare insightful questions about their current marketing challenges, future goals, and team dynamics. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your working style, especially in a flexible environment.
