CEO | Purpose-led Challenger Brand | London (3 days a week) | £170k to £200k + bonus + equity
Why this one?
Here's a chance to join a challenger brand right at the point where it gets really interesting. It's a £MM business with national retail listings, a loyal following and a genuinely distinctive personality, and the plan is to take it to £50m+ and a successful exit. You'll work hand in hand with a founder who wants a proper partner, with equity so you share in the value you create. If you've done this journey before and fancy doing it again (armed with everything you learned first time round), read on.
What you'll be doing
- Building the roadmap to £50m+ revenue, working backwards from what an exit-ready business looks like
- Running grocery, Amazon, D2C, marketplaces and B2B as one connected omnichannel engine
- Growing household penetration and taking the brand from niche favourite to mainstream
- Stepping into the big retailer negotiations where having the CEO in the room changes the outcome
- Building a leadership team ahead of the curve, with the right people in the right seats
- Bringing EOS-style discipline (scorecards, quarterly priorities, clear owners) without the bureaucracy
- Allocating capital with a sharp eye on cash, margin and enterprise value
- Using AI and automation so revenue grows faster than headcount
What you'll bring
- You've scaled a challenger consumer brand across omnichannel, ideally from somewhere around £10/20m to £40/50m
- You've been materially involved in a successful exit. This one's non-negotiable
- Deep experience across major grocery, Amazon/e-commerce and D2C, and how they work together
- Strong commercial and financial acumen: unit economics, gross margin, cash and working capital
- You've partnered with a founder before and know how to reduce founder dependency without losing what made the business special
- EOS or a similar operating framework is a big plus
- High standards, low ego, and happy to challenge and be challenged
Your title may have been CEO, MD, GM or CCO. What matters is that you owned the journey and the outcome.
About the business
A founder-led, purpose-driven challenger in an everyday consumer category, with products in major UK retailers and a brand people actually remember. Sustainability sits at the heart of everything they do, and commercial excellence will drive the next chapter. Playful, ambitious and moving quickly.
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Chief Executive Officer (CEO) - FMCG Challenger Brand employer: 1485 Ltd
Join a dynamic and rapidly growing B Corp certified FMCG challenger brand that values ambition and results. With a generous benefits package, including a competitive salary, bonus structure, and the opportunity for international travel, this role offers a unique chance to shape the future of the business while working in a supportive, hands-on team environment. The company fosters a culture of growth and development, providing clear pathways to advancement, including the potential to progress to Country Manager.
