At a Glance
- Tasks: Lead UK marketing strategy and execute impactful campaigns for a pioneering FMCG brand.
- Company: Dynamic, female-founded food brand known for innovation and bold branding.
- Benefits: Competitive salary, bonus, pension scheme, 25 days holiday, and flexible working.
- Other info: Exciting growth journey with opportunities for creativity and collaboration.
- Why this job: Shape the future of a challenger brand and make your mark in the FMCG industry.
- Qualifications: Experience in FMCG marketing and strong social media skills, especially on Instagram and TikTok.
The predicted salary is between 48000 - 72000 £ per year.
Home based - London area (some travel to the area required) £60,000–£65,000 (Negotiable) + bonus + pensions scheme + 25 days holiday.
Here, you’ll lead UK marketing end-to-end, shaping strategy and delivering execution. From £100k+ ATL and OOH campaigns to high-impact retail launches, you’ll be behind the big brand moments that get noticed. You’ll have the creative freedom to influence everything from packaging and campaigns to social content and collaborations. Working closely with founders, sales, agencies, retailers and partners, you’ll have high visibility and real impact. And with home based/flexible working, you can plan your week around life, not the other way round.
What you’ll do:
- Lead and deliver the UK brand and marketing strategy, ensuring alignment across brand, commercial and consumer activity.
- Own the development and execution of integrated marketing campaigns across ATL, digital, social, retail, partnerships and events.
- Manage agencies and freelancers, overseeing creative briefs, budgets, timelines and end-to-end delivery.
- Drive retail marketing performance through compelling creative, NPD support and sponsored media activity.
- Oversee packaging, artwork and brand consistency across existing ranges and new product launches.
- Build and grow social, community and digital presence through content creation, creator partnerships and performance optimisation.
- Identify and manage strategic brand collaborations and events that strengthen relevance and reach.
- Act as the central UK marketing lead, supporting cross-functional initiatives and ensuring excellence across all brand touchpoints.
What you’ll need:
- Significant FMCG marketing experience.
- Strong knowledge of social channels, mainly Instagram and TikTok.
- Experience in executing integrated marketing campaigns across multiple channels.
- Capable of travelling to London on a regular basis for founder meet-ups, trade shows, marketing events.
There is a fair bit going on here. Par for the course in the challenger brand world. For that reason, those with experience working in a small, scaling FMCG challenger or SME would be ideal!
About the company:
A pioneering UK food brand and category creator, best known for introducing a unique nutritional food product to the UK retail market. Female founded, the brand is built on convenience, nutrition and bold, distinctive branding. Stocked in major UK retailers and continuing to scale nationally, they are on an exciting growth journey, combining commercial ambition with a strong founder-led, mission-driven story.
Please click the ‘Apply’ button. Don’t worry if your CV isn’t up to date. Just send what you have and we’ll deal with that later.
Brand Marketing Manager (FMCG Challenger Brand) employer: 1485 Ltd
At 1485 Ltd, we pride ourselves on being an exceptional employer in the heart of Liverpool, offering a vibrant work culture that fosters collaboration and innovation. Our employees benefit from competitive salaries, performance bonuses, and opportunities for professional growth within the nutrition and wellness sector, making it a rewarding place to advance your career while contributing to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager (FMCG Challenger Brand)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 1485 Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 1485 Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 1485 Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 1485 Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager (FMCG Challenger Brand)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 1485 Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 1485 Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about 1485 Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 1485 Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 1485 Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 1485 Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
