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- Tasks: Lead UK marketing strategy and execute impactful campaigns for a pioneering FMCG brand.
- Company: Dynamic, female-founded food brand known for innovation and bold branding.
- Benefits: Competitive salary, bonus, pension scheme, 25 days holiday, and flexible working.
- Why this job: Shape the future of a challenger brand and make your mark in the FMCG industry.
- Qualifications: Experience in FMCG marketing and strong social media skills, especially on Instagram and TikTok.
- Other info: Exciting growth journey with opportunities for creativity and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
Home based - London area (some travel to the area required) £60,000–£65,000 (Negotiable) + bonus + pensions scheme + 25 days holiday.
Here, you’ll lead UK marketing end-to-end, shaping strategy and delivering execution. From £100k+ ATL and OOH campaigns to high-impact retail launches, you’ll be behind the big brand moments that get noticed. You’ll have the creative freedom to influence everything from packaging and campaigns to social content and collaborations. Working closely with founders, sales, agencies, retailers and partners, you’ll have high visibility and real impact. And with home based/flexible working, you can plan your week around life, not the other way round.
What you’ll do:
- Lead and deliver the UK brand and marketing strategy, ensuring alignment across brand, commercial and consumer activity.
- Own the development and execution of integrated marketing campaigns across ATL, digital, social, retail, partnerships and events.
- Manage agencies and freelancers, overseeing creative briefs, budgets, timelines and end-to-end delivery.
- Drive retail marketing performance through compelling creative, NPD support and sponsored media activity.
- Oversee packaging, artwork and brand consistency across existing ranges and new product launches.
- Build and grow social, community and digital presence through content creation, creator partnerships and performance optimisation.
- Identify and manage strategic brand collaborations and events that strengthen relevance and reach.
- Act as the central UK marketing lead, supporting cross-functional initiatives and ensuring excellence across all brand touchpoints.
What you’ll need:
- Significant FMCG marketing experience.
- Strong knowledge of social channels, mainly Instagram and TikTok.
- Experience in executing integrated marketing campaigns across multiple channels.
- Capable of travelling to London on a regular basis for founder meet-ups, trade shows, marketing events.
There is a fair bit going on here. Par for the course in the challenger brand world. For that reason, those with experience working in a small, scaling FMCG challenger or SME would be ideal!
About the company:
A pioneering UK food brand and category creator, best known for introducing a unique nutritional food product to the UK retail market. Female founded, the brand is built on convenience, nutrition and bold, distinctive branding. Stocked in major UK retailers and continuing to scale nationally, they are on an exciting growth journey, combining commercial ambition with a strong founder-led, mission-driven story.
Please click the ‘Apply’ button. Don’t worry if your CV isn’t up to date. Just send what you have and we’ll deal with that later.
Brand Marketing Manager (FMCG Challenger Brand) employer: 1485 Ltd
Contact Detail:
1485 Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager (FMCG Challenger Brand)
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who work with challenger brands. A casual chat can lead to opportunities you wouldn’t find on job boards.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring examples of your past campaigns or ideas for future ones. This is your time to shine and demonstrate your marketing flair.
✨Tip Number 3
Stay active on social media, especially Instagram and TikTok. Share your insights on brand marketing trends or showcase your projects. It’s a great way to get noticed by brands looking for someone just like you!
✨Tip Number 4
Don’t hesitate to apply through our website! Even if your CV isn’t perfect, just send it over. We’re all about finding the right fit, and we’ll help you polish things up later.
We think you need these skills to ace Brand Marketing Manager (FMCG Challenger Brand)
Some tips for your application 🫡
Show Your Passion for FMCG: When you're writing your application, let your enthusiasm for the FMCG sector shine through. We want to see how your experience aligns with our brand's mission and how you can contribute to our exciting growth journey.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in integrated marketing campaigns and your knowledge of social channels like Instagram and TikTok. We love seeing how you can bring your unique flair to our brand!
Be Creative and Bold: Since we're all about distinctive branding, don’t be afraid to showcase your creativity in your application. Whether it’s through a unique layout or an engaging cover letter, we appreciate candidates who think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, don’t stress if your CV isn’t up to date; just send what you have!
How to prepare for a job interview at 1485 Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and products. Understand their unique selling points and what sets them apart in the FMCG market. This knowledge will help you demonstrate your passion and alignment with their mission during the conversation.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led or contributed to, especially those that involved ATL, digital, and social channels. Be ready to discuss the strategies you employed, the challenges you faced, and the results you achieved. This will highlight your hands-on experience and strategic thinking.
✨Be Ready for Creative Discussions
Since this role involves a lot of creative freedom, think about innovative ideas you could bring to the table. Whether it’s a fresh approach to packaging or a unique social media campaign, having a few concepts ready to share can show your proactive mindset and creativity.
✨Understand the Challenger Brand Mindset
Familiarise yourself with the dynamics of working in a small, scaling FMCG challenger brand. Be prepared to discuss how you thrive in fast-paced environments and your ability to adapt quickly. This will resonate well with the company's culture and expectations.
