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- Tasks: Manage and execute digital marketing campaigns on WeChat and RedNote for luxury brands.
- Company: Join 11K Consulting, a leading China-specialist communications consultancy.
- Benefits: Competitive pay, flexible remote work, and professional development opportunities.
- Why this job: Work with prestigious international brands and make a real impact in the luxury market.
- Qualifications: 3-6 years agency experience, fluent in Mandarin and English, strong digital marketing skills.
- Other info: Enjoy a supportive team culture with clear career growth and regular socials.
The predicted salary is between 36000 - 60000 ÂŁ per year.
China Digital Marketing Specialist (WeChat / RedNote Focus)
About 11K Consulting
Founded in 2015 and based in London and Shanghai, 11K Consulting is a China-specialist communications consultancy helping overseas brands unlock the potential of Chinese high-net-worth individuals (HNWIs) and affluent consumers.
We partner with some of the world’s most respected names in luxury real estate, design & architecture, hotels, and lifestyle in the UK, Europe, Middle East and Canada, bridging cultural and commercial opportunities between the UK and China.
At 11K, we pride ourselves on our cross-cultural expertise, supportive and high-performing team culture, and commitment to professional growth. You’ll join a agile and creative thinking team working across exciting international luxury property and destination brands, with flexibility to work in China and the UK, contribute, and make a visible impact.
The Role: China Digital Marketing Specialist
We are seeking an experienced WeChat and RedNote digital marketer with a strong agency background and proven ability to deliver results for luxury property, hotel, and destination clients.
This role is execution-focused, you’ll independently manage and implement campaigns, produce content, and report on performance with an effective commercial result in mind. You must have a deep understanding of platform restrictions around property and hospitality marketing in China, and know how to create compliant yet engaging content that achieves measurable impact.
We’re looking for someone who brings both creativity and commercial focus, thrives in a fast-paced, multi-client agency environment, and can back up their work with solid campaign data.
WeChat & RedNote Campaign Execution
- Act as the brand account holder and execute social media campaigns independently for luxury property, hotel, and lifestyle brands across WeChat and RedNote.
- Manage content calendars, posting, engagement, and community growth.
- Create or localise content that resonates with Chinese audiences while reflecting UK/international brand tone.
- Collaborate closely with project leads to ensure brand consistency and utilise to a certain degree of designers and copywriters.
- Adapt to and optimise within the advertising and content restrictions of these platforms.
Collaboration and Stakeholder/Influencers Engagement
- Build relationships with external partners, including media agencies and influencers in the real estate sector.
- Drive and execute influencer campaigns that focus on generating sales enquiries/bookings in London and abroad.
Campaign Analysis & Reporting
- Use analytics platforms (e.g., Baidu Analytics, Xinhong) to track and measure the effectiveness of marketing campaigns.
- Identify insights and recommendations for continuous improvement.
Client Communications and Support
- Act as the day‑to‑day contact for clients—building trust, managing expectations, and retaining and growing clients.
- Assist with developing new business proposals, creative ideas, and presenting pitches when required.
What We’re Looking For (Must‑Haves)
- 👉 Agency experience — 3-6 years in a fast-paced agency serving clients.
- 👉 Hands‑on solid experience managing WeChat Official Accounts, Video Channels and RedNote campaigns.
- 👉 Proven understanding of content and advertising restrictions for property and hospitality in China.
- 👉 Strong understanding of digital marketing techniques, including GEO, SEO, SEM, content marketing.
- 👉 Proficiency in digital marketing tools and analytics platforms.
- 👉 Ability to show tangible campaign growth data (followers, engagement, enquiries, or conversions).
- 👉 Fluent in Mandarin Chinese (written & spoken) and English.
- 👉 Independent, detail‑oriented, and results‑driven professional.
Preferred Attributes
- Has studied or lived in the UK or similar countries, with strong cultural and brand understanding.
- Familiarity with UK luxury property, hotel, or lifestyle sectors.
- Skilled in influencer collaborations, cross‑border marketing tools, and performance tracking.
Why Join 11K
- Work with prestigious international luxury brands and gain cross‑market exposure.
- Join a supportive, global team culture that values creativity, accountability, and growth.
- Competitive pay and opportunity to grow with a fast‑evolving international consultancy.
- Performance‑based annual bonus (not guaranteed).
- Enjoy a flexible or project‑based fully remote working model or hybrid working, 2 days in the office if you are based in London.
- Working aboard for a period of time when met years of working requirement if you are in the UK.
- Ongoing training and professional development opportunities.
- Clear career path programme and regular performance review.
- Regular team socials and networking events.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Industries
- Marketing Services
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China Digital Marketing Specialist (WeChat / RedNote Focus) employer: 11K Consulting Ltd
Contact Detail:
11K Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land China Digital Marketing Specialist (WeChat / RedNote Focus)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially if you’ve got experience with WeChat or RedNote campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and how they engage with Chinese audiences. This will help you tailor your responses and demonstrate that you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace China Digital Marketing Specialist (WeChat / RedNote Focus)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the China Digital Marketing Specialist role. Highlight your experience with WeChat and RedNote, and show us how your skills align with our needs in luxury property marketing.
Showcase Your Creativity: We love creativity! Include examples of past campaigns you've executed, especially those that had a measurable impact. This is your chance to shine and demonstrate how you can bring fresh ideas to our team.
Be Data-Driven: Don’t forget to back up your claims with solid data. Share specific metrics from your previous campaigns that illustrate your success in driving engagement and conversions. We want to see the numbers!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands!
How to prepare for a job interview at 11K Consulting Ltd
✨Know Your Platforms Inside Out
Make sure you have a solid understanding of WeChat and RedNote, especially their advertising restrictions. Familiarise yourself with the latest trends and features on these platforms, as well as how they cater to luxury brands. This knowledge will show your potential employer that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've managed in the past. Bring data to back up your claims—think follower growth, engagement rates, and conversion metrics. Being able to demonstrate tangible results will set you apart from other candidates and highlight your ability to deliver commercial outcomes.
✨Cultural Sensitivity is Key
Since this role involves bridging UK and Chinese markets, be ready to discuss how your experiences have shaped your understanding of both cultures. Share examples of how you've tailored content to resonate with Chinese audiences while maintaining brand integrity. This will show that you can navigate cross-cultural marketing effectively.
✨Engagement and Collaboration Skills
Be prepared to talk about your experience working with influencers and external partners. Highlight any successful collaborations you've led and how you built those relationships. This role requires strong communication skills, so demonstrating your ability to engage and manage stakeholders will be crucial.