At a Glance
- Tasks: Create and execute digital marketing strategies for luxury brands targeting Chinese consumers.
- Company: Join 11K Consulting, a leading agency bridging UK and China markets.
- Benefits: Enjoy 25 days annual leave, hybrid working, and performance bonuses.
- Other info: Opportunities for professional growth and regular team socials.
- Why this job: Make a real impact with prestigious international luxury brands in a supportive team.
- Qualifications: 3-8 years of agency experience and fluency in Mandarin and English.
The predicted salary is between 36000 - 60000 € per year.
Founded in 2015, 11K Consulting is a leading China-specialist communications consultancy helping overseas brands unlock the potential of Chinese affluent consumers. We partner with some of the world’s most respected names in luxury real estate, design & architecture, hotels, and lifestyle in the UK and other countries across the globe, bridging cultural and commercial opportunities between the UK and China, and beyond. At 11K, we pride ourselves on our cross-cultural expertise, supportive and high-performing team culture, and commitment to professional growth. You’ll join a growing team working across exciting international luxury property and destination brands, with flexibility to work in China and the UK, contribute, and make a visible impact.
Why Join 11K?
- Work with prestigious international luxury brands and gain cross-market exposure
- Join a supportive growing team with a culture that values creativity, accountability, and growth
- Opportunities to grow within a fast-evolving international team
- 25 days’ annual leave plus 1 day off on your birthday after passing the probationary period
- Performance-based annual bonus
- Enjoy hybrid working, 2 days in the London office (Holborn)
- Working abroad for a period of time when met years of working requirement
- Ongoing tailored training and professional growth opportunities with set training budget every year
- A clear career development programme and regular performance review
- Regular team socials and networking events
About the role:
We’re looking for an experienced China digital marketer with strong agency experience and a proven track record on China digital, delivering results for luxury property and hospitality clients. This role blends strategy and execution for you to independently run campaigns, create content and report on performance with a clear commercial focus.
Key Responsibilities:
- Develop data-driven digital marketing strategies for the Chinese market, optimising multi-channel campaigns including the major platforms WeChat, Video Channel, RedNote, and Baidu; and ensuring compliance and regulations.
- Execute social campaigns end-to-end, acting as brand account holder, managing calendars, engagement, optimising and community growth, and most importantly leads generation for luxury property, hotel and lifestyle brands.
- Create and localise content that resonates with Chinese audiences while maintaining UK/international brand tone, collaborating with designers and copywriters.
- Manage paid advertising across Baidu, WeChat, RedNote and other key platforms to maximise ROI.
- Lead day-to-day client communication, building trust, managing expectations and coordinating seamless delivery, and always meet deadlines with high quality of work.
- Track and analyse campaign performance using tracking tools to deliver data-driven insights, reports and recommendations.
- Build and manage partnerships and influencer campaigns, including outreach, briefing and performance tracking to drive sales enquiries and bookings.
What We’re Looking For:
- 3-8 years agency or relevant experience in a fast-paced agency serving clients.
- Hands-on solid experience managing WeChat Official Accounts, Video Channel and RedNote campaigns.
- Proven understanding of content and advertising restrictions for property and hospitality in China.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to show tangible campaign growth data (engagement, enquiries, or conversions).
- Fluent in Mandarin Chinese and English, both written and spoken.
Ready to Join Us?
If you’re a culturally fluent China digital marketing specialist who thrives on creating impact in the Chinese market, please send your CV and a brief cover note to sally@11kconsulting.com.
China Digital Marketing Manager employer: 11K | China-Specialist Communications Consultancy
At 11K Consulting, we offer a dynamic and supportive work environment where creativity and professional growth are at the forefront. As a China Digital Marketing Manager, you'll have the unique opportunity to collaborate with prestigious international luxury brands while enjoying a flexible hybrid working model and a clear career development programme. With generous annual leave, performance-based bonuses, and tailored training opportunities, 11K is committed to fostering a culture that values accountability and innovation, making it an excellent employer for those looking to make a meaningful impact in the digital marketing landscape.
Contact Detail:
11K | China-Specialist Communications Consultancy Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land China Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. Highlight campaigns you've run, content you've created, and any impressive results you've achieved. This will give you an edge when it comes to impressing potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in working with them. Plus, it’ll make you look super knowledgeable!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about joining us at 11K Consulting. It shows initiative and enthusiasm, which are always a plus in our book!
We think you need these skills to ace China Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of China Digital Marketing Manager. Highlight your agency experience and any specific campaigns you've run that relate to luxury property or hospitality in China.
Craft a Compelling Cover Note:Your cover note should be engaging and reflect your passion for digital marketing in the Chinese market. Share a brief story or example of how you've made an impact in previous roles, especially in managing WeChat or RedNote campaigns.
Showcase Your Data Skills:Since this role is all about data-driven strategies, make sure to include any relevant metrics or results from past campaigns. We want to see how you've used analytics to drive growth and engagement.
Apply Through Our Website:While you can send your application via email, we encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at 11K | China-Specialist Communications Consultancy
✨Know Your Platforms
Make sure you’re well-versed in the major digital marketing platforms like WeChat, Video Channel, and RedNote. Familiarise yourself with their features and how they can be leveraged for luxury brands. This knowledge will show that you’re not just a candidate but someone who understands the landscape.
✨Showcase Your Success Stories
Prepare to discuss specific campaigns you've managed, focusing on tangible results like engagement rates and lead generation. Use data to back up your claims, as this will demonstrate your ability to deliver results and your understanding of performance metrics.
✨Cultural Fluency is Key
Since this role involves bridging UK and Chinese markets, be ready to discuss your experience with cross-cultural marketing. Share examples of how you’ve tailored content for different audiences while maintaining brand integrity. This will highlight your adaptability and cultural awareness.
✨Engage with Questions
Prepare thoughtful questions about the company’s current strategies and challenges in the Chinese market. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values. Plus, it opens up a dialogue that can make you more memorable.
