Senior Sales Executive

11:FS is on a mission to change the fabric of financial services. Our Ventures practice builds challenger propositions globally, like we did for NatWest with Mettle. Our Pulse team creates a benchmarking tool used by the likes of Monzo, Starling, NatWest and Tesco Bank. We truly live our values at 11:FS, and they are critical to your entire journey here. ‘Cultural Add’ is as, if not more, important as pure technical fit, and as part of your interview process we’ll deep dive into our values and your beliefs. Everyone at 11:FS fits our 4 core values: Team, Attitude, Communication and Impact, and this remains at the core of our growth.

About 11:FS Pulse: Pulse is a UX research and competitive benchmarking platform for financial services teams. It helps banks and fintechs see what “best-in-class” looks like by giving them access to a global library of real user journeys and benchmarking insights so they can build better digital products and customer experiences. Pulse is used by teams across product, design, UX, strategy, and insights to benchmark experiences, de-risk roadmap decisions, and stay on top of what’s changing across global financial services.

• 25 days of annual leave
• Birthday off
• Work from anywhere for up to 3 months of the year
• Enhanced parental leave
• Cycle to work scheme

Mission: Win new Pulse customers through a high-quality, consultative sales process. You will be helping digital leaders make a confident case for investing in exceptional customer experience.

Who you’ll sell to: Senior stakeholders across digital: Product, Design, UX, Digital Strategy, Research/Insights, Innovation, who are often buying for teams and wider programmes, not individuals.

What makes this role interesting: You’ll sell to blue-chip banks as well as leading fintechs and unicorns, with an international customer base. You’ll work closely with our Growth team, who deliver market-leading events (public and behind closed doors) and create content that helps open doors and build credibility. You’ll become highly fluent in what “best-in-class” digital financial services looks like globally, then use that insight to help customers move faster.

What you’ll be doing:

1. Own the full sales cycle, from initial discovery and product demos, to nurturing prospects and navigating procurement processes.
2. Build pipeline (inbound + targeted outbound + events).
3. Partner closely with Growth to turn events, community, and content into pipeline.
4. Qualify prospects for genuine need, timeframe, budget and authority to maintain high-quality sales pipeline.
5. Attend relevant industry events as a brand ambassador for 11:FS Pulse.
6. Generate new opportunities through strategic cold calling and social selling via LinkedIn.
7. Unpack priorities across CX, conversion, onboarding, feature strategy, and competitive gaps.
8. Run crisp demos tailored to persona.
9. Identify champions, map stakeholders, and drive mutual action plans that keep deals moving.
10. Navigate procurement (especially with banks).
11. Forecast accurately and use funnel insights to improve your own conversion rates.
12. Sell internationally, with cultural awareness.
13. Ensure clean handover to onboarding / CS with goals, use-cases, success criteria, stakeholders, and rollout plan.

What success looks like: Selling Pulse into banks and fintechs means navigating regulated, multi-stakeholder environments. Success starts with strong foundations, then builds momentum with support from the team.

Must-haves:

• 3+ years of B2B sales experience (SaaS or Tech preferred).
• Strong discovery skills and the ability to run structured sales cycles.
• Active listener with the ability to identify pain points to position Pulse as the right solution.
• Comfortable navigating procurement-heavy environments with persistence and professionalism.
• Excellent written and verbal communication.
• Good sales hygiene: Proficient with HubSpot and modern sales engagement tools.

Nice-to-haves:

• Experience selling into banks/fintechs or regulated industries.
• Familiarity selling to Product/Design/UX/Research stakeholders.
• Experience using events and content-led growth as part of a sales motion.