Performance Marketing Analyst

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to Team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travellers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless.

What you'll do

• Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM.
• Manage and optimize SEM coverage processes.
• Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site.
• Look for ways to optimize and identify new improvement/growth opportunities.
• Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team.
• Build ad hoc tools to streamline manual processes.
• Provide automation teams with specifications for building automated solutions like tools and dashboards.
• Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization.
• Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives.

Who you are

• Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field.
• Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions.
• Experience in working with SQL and expertise in Microsoft Excel.
• Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions.
• Excellence in implementation, attention to detail and strong organizational skills.
• Ability to excel in a fast-paced environment.
• Strong communication skills (written and verbal).
• No prior SEM experience required but preferred; must be interested in data-driven online marketing.
• Fluent in English, additional language a plus.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.