At a Glance
- Tasks: Drive product marketing strategies and collaborate with teams to enhance employee technology.
- Company: Join a leading tech company committed to innovation and inclusivity.
- Benefits: Enjoy a full benefits package, travel perks, generous time-off, and flexible work options.
- Other info: Work in a dynamic, global environment with opportunities for growth and creativity.
- Why this job: Make an impact by shaping how employees engage with cutting-edge technology.
- Qualifications: Bachelor’s degree in marketing or related field; experience in product marketing preferred.
The predicted salary is between 40000 - 50000 £ per year.
The Team Information System/Information Technology Product Marketing provides internally facing, corporate product marketing for employee technology supported by IT and Infosec. Our role is to ensure that every change, launch, or improvement reaches employees with clarity, context, and actionable guidance.
Responsibilities
- Develop and execute go-to-market plans for key product initiatives, partnering closely with product, sales, and other cross-functional teams to drive adoption and business impact.
- Translate complex product capabilities into clear, compelling value propositions and messaging tailored to specific customer segments and markets.
- Create and manage core product marketing collateral and sales enablement materials, ensuring they are accurate, up to date, and aligned to positioning and brand guidelines.
- Analyze product performance, customer insights, and competitive trends to inform product marketing strategy, campaign design, and roadmap prioritization.
- Collaborate across multiple product and business domains to ensure consistent narratives and to identify opportunities for cross-sell, upsell, and integrated solutions.
- Leverage data and experimentation to refine positioning, measure the effectiveness of marketing activities, and iterate on campaigns and programs for continuous improvement.
Benefits
Full benefits package including travel perks, generous time-off, parental leave, and a flexible work model.
Minimum Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Experience in product marketing or a closely related marketing function supporting technology products or platforms.
- Demonstrated success owning go-to-market execution for features or products, including messaging, positioning, and launch activities.
- Experience collaborating with product management, sales, and other partners to deliver marketing programs aligned to business goals.
Preferred Qualifications
- Experience taking products or major features from concept through launch and driving scaled adoption across multiple customer segments.
- Experience with creative tools such as Canva and video/video editing tools such as Adobe Premiere, Adobe Rush, etc., for designing compelling advertising assets.
- Understanding and use of AI tools in day-to-day work such as creating marketing assets, refining audience and distribution, creating agents for reducing repetitive tasks, and measuring engagement success.
- Familiarity with enterprise productivity platforms such as Microsoft 365, Slack, Zoom, ServiceNow, or similar, or digital workplace technologies.
- Experience operating in a global, matrixed environment, managing stakeholders across multiple product domains and regions.
- Proven ability to use data, market research, and customer insights to shape product narratives, refine value propositions, and optimize campaigns.
- Experience working with or marketing technology products that incorporate AI-driven systems, tools, or workflows and applying AI/ML concepts to real-world products.
EEO Statement
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Product Marketing Specialist in London employer: 11310 Expedia.com Ltd.
At Expedia Group, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a Senior Product Marketing Specialist, you will benefit from a comprehensive benefits package, including generous time-off and travel perks, while having the opportunity to grow your career in a dynamic environment that values innovation and employee development. Our commitment to leveraging cutting-edge technology and data-driven insights ensures that you will be at the forefront of impactful marketing strategies, making your role both meaningful and rewarding.
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