At a Glance
- Tasks: Lead optimisation of partnerships, evaluate campaigns, and drive revenue growth.
- Company: Join a dynamic team at Expedia Group, a leader in travel and technology.
- Benefits: Enjoy travel perks, generous time-off, flexible work, and career development resources.
- Other info: Inclusive workplace committed to diversity and equal opportunity.
- Why this job: Make a real impact by shaping commercial strategies and driving business success.
- Qualifications: 3+ years in commercial strategy or marketing analytics; SQL experience required.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a proactive and commercially savvy Commercial Growth & Insights Manager to lead the optimization of our Strategic Partnerships and Affiliate business. In this role you will harness data-driven insights to evaluate campaign effectiveness, identify growth opportunities, and implement strategies that drive revenue and profitability.
Responsibilities
- Lead the optimization of Strategic Partnerships and Affiliate business.
- Evaluate campaign effectiveness, identify growth opportunities, and implement revenue-driving strategies.
- Shape and implement novel commercial strategies to maximise the impact of campaigns and develop new Commercial Playbooks.
- Manage the business rhythm, ensuring seamless preparation for weekly, monthly, and quarterly business reviews for senior stakeholders – owning trading queries and commentary for teams outside SPA.
- Oversee Trading Reporting, collaborating with stakeholders both inside and outside the SPA organization, and provide a mix of automated and manual performance reports and analyses.
- Transform performance metrics into actionable recommendations, ensuring continuous improvement across affiliate marketing initiatives and broader business performance.
- Develop and maintain comprehensive performance dashboards to track KPIs including sales, traffic, conversion rates and ROI; analyze trends and patterns to identify growth opportunities and areas for improvement.
- Prepare and present regular performance reports to senior leadership, owning trading reporting, queries and commentary as necessary.
- Conduct post-campaign analyses to identify key learnings and actionable recommendations.
- Collaborate with commercial and finance teams to integrate insights into campaign planning and execution through Commercial Playbooks.
- Analyze affiliate performance data to identify high-performing partners and under-performing campaigns; suggest and implement optimisations to grow top- and bottom-line performance.
- Recommend strategies for expanding the network of partnerships and maximizing the organisation’s profitability.
- Partner with the Commercial teams (Business Development and Account Management), Operations, Finance, and Analytics teams to align on campaign goals and performance metrics.
- Act as a strategic advisor to internal teams, ensuring marketing efforts align with overall business objectives.
Qualifications
- Minimum of 3 years in a Commercial Strategy, Marketing Analytics, or Senior Sales role (or similar).
- Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree preferred.
- MBA a plus.
- Proven experience with SQL.
- Familiarity with Python and Claude Code highly desirable.
- Experience within ecommerce or online affiliate marketing is highly desirable.
- Business Acumen: proactive, results-driven mindset with a clear focus on driving profitability and growth.
- Strategic Insight: strong understanding of marketing performance metrics and the ability to translate data into actionable business strategies.
- Analytical mindset: proven ability to manage and analyse large datasets with precision and efficiency.
- Proficiency in Excel and Tableau.
- Stakeholder Engagement: excellent communication skills with the ability to effectively influence and collaborate with stakeholders at senior levels.
- Cross-functional leadership: experience in managing cross-functional projects and coordinating business review processes.
Benefits
- Full benefits package including travel perks, generous time-off, parental leave, flexible work model (with some offices), and career development resources.
Equal Opportunity
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Commercial Growth and Insights Manager employer: 11310 Expedia.com Ltd.
At Expedia Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Commercial Growth and Insights Manager, you will benefit from a comprehensive benefits package, including travel perks and generous time-off, while also having access to career development resources that empower your professional growth. Our commitment to inclusivity ensures that every employee feels valued and supported, making this an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth and Insights Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your analytical skills and experience with data-driven insights. We want to see how you can turn numbers into strategies that drive growth, so come prepared with examples!
✨Ace the Interview
Prepare for your interviews by researching the company and its recent campaigns. We love candidates who can discuss how they would optimise partnerships and drive revenue. Practice common interview questions and think about how your experience aligns with the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for proactive candidates who are ready to make an impact.
We think you need these skills to ace Commercial Growth and Insights Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Growth & Insights Manager. Highlight your experience in commercial strategy and marketing analytics, and don’t forget to sprinkle in some relevant keywords from the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for data-driven insights and how you’ve successfully implemented strategies that drive revenue. Keep it engaging and personal – we want to see your personality!
Showcase Your Analytical Skills:Since this role involves managing large datasets, make sure to highlight your proficiency in SQL, Excel, and any other analytical tools you’re familiar with. Share specific examples of how you've used these skills to drive business results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at 11310 Expedia.com Ltd.
✨Know Your Numbers
As a Commercial Growth and Insights Manager, you'll need to be comfortable with data. Brush up on key performance metrics relevant to the role, like sales figures, conversion rates, and ROI. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and implemented successful commercial strategies in previous positions. Think about specific campaigns where your insights led to measurable growth. This will demonstrate your ability to think strategically and act proactively.
✨Engage with Stakeholders
Since this role involves collaboration with various teams, practice articulating how you’ve effectively engaged with stakeholders in the past. Be prepared to discuss how you’ve influenced decisions and aligned marketing efforts with business objectives.
✨Be Ready for Technical Questions
Given the emphasis on SQL and familiarity with Python, expect some technical questions. Brush up on your SQL skills and be ready to explain how you've used these tools to analyse data. If you have experience with Tableau, be sure to highlight that as well!
