Senior Manager, Discoverability - 12 Month FTC

At The LEGO Group, we inspire and develop the builders of tomorrow through creative play and learning. Our iconic products bring joy to millions, fostering creativity and imagination. We’re seeking a strategic and innovative Senior Manager, Discoverability for a 12‑month maternity contract. This role is crucial in enhancing the visibility and accessibility of our products, ensuring they reach the right audiences and maximize engagement.

Core Responsibilities

• Discoverability Strategy: Define and execute the internal search strategy across LEGO.com, aligning to commercial priorities, campaigns, promotions and shopper intent across 25 localised indexes. Translate trading, marketing and product launch objectives into scalable search and browse experiences.
• Searchandising & Optimisation: Optimize search results and PLP experiences through rules, rankings, redirects and language optimisations to improve product discovery and reduce friction to purchase. Identify and prioritise high‑impact opportunities through performance analysis and user behaviour signals. Own keyword and synonym strategy to continuously improve relevance and product coverage. Monitor performance across key metrics and execute actionable insights in line with commercial strategy.
• Cross‑functional Collaboration: Partner with trading, trading optimisation, AB testing, SEO, marketing teams and product squads to act as a connector and deliver cohesive experiences. Act as subject matter expert for discoverability, influencing decision‑making across LEGO Retail. Operate within the broader eCommerce ecosystem, embedding discoverability principles into propositions, journeys and future assortment planning. Translate business needs into clear requirements and support delivery through partner product squads (internal and third party) in alignment with product OKRs.
• Execution and Governance: Act as the decision authority for search and browse execution, validating requests against data and impact. Challenge and refine stakeholder asks, translating intent to insight‑led, impactful solutions. Establish clear frameworks to distinguish non‑value‑driving requests. Ensure consistency and quality across markets through localisation frameworks and governance of index configuration. Maintain scalable processes for campaigns, launches and promotions. Own third‑party partnerships as a key business user, sharing performance insights, informing road‑maps and actively shaping the direction of ongoing collaboration.

Qualifications

• A strong background of experience working in eCommerce, preferably in a global direct‑to‑consumer environment.
• Experience working with eCommerce search and discovery platforms; experience of Constructor highly advantageous.
• Proven data‑driven, shopper/consumer centric approach to internal search strategy, planning and optimisation; solid understanding of ecommerce analytics and tools like Adobe Analytics.
• An enthusiastic, positive approach and determination to overcome obstacles and deliver results with a focus on quality, efficiency, and operational excellence.
• Open, collaborative communication style, with experience working globally across cultures and time zones to build connected, sustainable relationships regardless of organisational structure.
• Passion for developing a deep understanding of shopper needs throughout the shopping journey, and enthusiasm for exceeding shopper expectations.
• Excellent written and verbal communication skills, with experience presenting to and engaging stakeholders at all levels.

Benefits

• Family Care Leave – enhanced paid leave options for those important times.
• Insurances – life and disability insurance covering all colleagues.
• Wellbeing – resources and benefits to nurture physical and mental wellbeing and opportunities to build community.
• Colleague Discount – generous discount from day 1.
• Bonus – reward through the bonus scheme when goals are reached and eligibility met.
• Workplace – primary workplace location (office, store or factory) with hybrid policy (average 3 days per week in the office).

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Applications are reviewed on an ongoing basis. However, we may amend or withdraw this job at any time.