Senior Licensing Manager – Adults Portfolio in London

About the role

Join one of the world's most loved brands and shape the future of the LEGO Adults portfolio through iconic licensing partnerships. We offer a hybrid working arrangement: three days per week in our London office and two days working from home. Relocation support is not available.

Responsibilities

• Lead Partnerships – Build and cultivate trusted relationships with licensors, brands, and intellectual property partners. Act as the primary point of contact throughout the partnership lifecycle and ensure long‑term, successful collaborations.
• Shape & Grow the Portfolio – Work closely with Design, Marketing, Brand, and Commercial teams to develop partnership strategies, identify and secure new licensing opportunities, and grow a diverse pipeline of brands and IPs using consumer insights, market trends, and commercial opportunities.
• Lead Commercial Negotiations – Lead negotiations, contract execution, and ongoing partnership management, securing commercially successful agreements while balancing business objectives, critical timelines, and partner needs.
• Influence & Collaborate Across the Business – Build alignment across Product, Marketing, Creative, Local Markets, Finance, Legal, and senior leadership, influencing decision‑making and ensuring successful delivery of partnerships.
• Drive Operational Excellence – Establish effective processes, onboarding, and partnership frameworks while proactively resolving complex challenges, mitigating risk, and ensuring contractual, operational, and brand compliance.

Qualifications

• Relevant professional experience in licensing across a diverse array of brands and partnerships.
• Proven negotiation capability and contract proficiency.
• Strong commercial acumen and numerical skills, with excellent attention to detail.
• Highly organised, structured, and proactive, with ability to manage multiple priorities and deadlines.
• A strategic forward‑thinking approach with confidence to challenge constructively.
• Clear and impactful written and verbal communication skills.
• Strong stakeholder management skills, with ability to collaborate across functions and seniority levels.
• Commercially minded professional experienced in managing a diverse portfolio across multiple brands and partnerships while delivering strong business outcomes.

Benefits

• Hybrid work policy – three days per week in the office and two days remote.
• Family Care Leave – Enhanced paid leave options.
• Insurance coverage – Life and disability insurance for all colleagues.
• Wellbeing resources – Physical and mental wellbeing resources and opportunities to build community.
• Colleague Discount – Generous discount from day one.
• Bonus scheme – Rewarded when goals are reached and if eligible.

EEO & Diversity Statement

The LEGO Group is committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds to apply. We are fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Application Process

Applications are reviewed on an ongoing basis. The hiring team will discuss hybrid policy and role eligibility during recruitment. Please apply as soon as possible; the job may be amended or withdrawn at any time.