Influencer Strategy Manager, EMEA

Are you a versatile influencer strategist with experience working in EMEA (Europe, Middle East & Africa) markets looking to deliver outstanding creative output? We’re looking for a strategist to join the London Hub team of Our LEGO Agency (the internal creative agency at the LEGO Group), with hands-on experience connecting creators and brands to help define a role for influencer across several different audiences. You’ll work with our Global Influencer team to apply influencer strategies within a local context, and drive cohesion across EMEA markets.

Core Responsibilities

• Work with the global influencer team to define overall influencer strategy, incorporating local nuances and priorities.
• Support the development of local influencer strategies, ensuring they are complimentary to the global approach.
• Govern the influencer database within the region, prioritising long-term relationship building.
• Collaborate with teams across Our LEGO Agency and the LEGO Group to implement local and global creator campaigns.
• Act as a custodian of Influencer as a channel throughout the business and with key stakeholders.
• Drive our Creative Effectiveness strategy within the Influencer field.
• Coordinate external partners regionally to implement global influencer projects on our behalf.

We believe in the power of creators to give a voice to our many audiences. Our work with social media creators, and other influencers, strives to empower individuals to create new and exciting experiences for their own audiences and communities. This role sits in the London hub of Our LEGO Agency and is one of the representatives for Influencer as a channel in the LEGO Group. It will work across several projects, where the role for Influencer may be key, or may be small and therefore output can vary between very light consultation to protect the channel, to significant regional or local strategies.

Do you have what it takes?

• Experience in influencer marketing, or social media marketing (with an interest in influencer).
• Experience planning and executing campaigns across multiple markets.
• A knowledge of talent and influencer contract must haves, as well as Advertising Disclosure Standards in multiple markets.
• Experience briefing and working with external agency partners.
• Experience using Influencer Management/Database Tools.
• Has a passion for measurement and effectiveness.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.