At a Glance
- Tasks: Lead digital marketing strategies across Western Europe, focusing on Amazon and retail media.
- Company: Join the iconic LEGO® brand and shape its digital future.
- Benefits: Enjoy flexible working, generous discounts, and enhanced family care leave.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact in a creative environment while leading a talented team.
- Qualifications: Experience in full-funnel marketing and managing substantial budgets.
The predicted salary is between 56250 - 68750 £ per year.
Just imagine shaping how the LEGO® brand connects retail media, creativity and commerce across the digital shopper journey. Then make it real.
About the role
As our Digital and eCommerce Marketing Senior Director, you'll shape Western Europe's platform and retail media strategy across Amazon and the wider marketplace ecosystem. You'll lead full-funnel marketing across Sponsored Ads, DSP, search, display and SEO, oversee a significant regional budget and develop a specialist Digital Marketing team of eight. You'll connect media, creativity, shopper insights and commercial priorities across nine Western European markets.
Required Qualifications
- Led full-funnel platform marketing across Amazon Ads, Sponsored Ads, DSP, search and display.
- Owned multi-million-euro regional media budgets, setting investment priorities and delivering measurable campaign optimisation.
- Designed and optimised full-funnel retail media strategies, connecting media investment with brand, shopper and commercial outcomes.
- Directed regional performance marketing across multiple markets, aligning senior sales, marketing and media stakeholders around investment priorities.
- Managed and developed specialist digital marketing teams.
Preferred Qualifications
- Developed strategies covering SEO, GEO, AI-driven search or agentic commerce.
- Delivered creative commerce or shopper marketing programmes for consumer brands, technology platforms or digital commerce agencies.
What you’ll build
- Define and deploy the Western Europe platform marketing strategy, aligning global and regional priorities with local market needs to deliver full-funnel campaigns across Amazon Ads, Sponsored Ads and DSP formats.
- Contribute to the development and implementation of the Western European Retail Media strategy, partnering closely with teams across the LEGO Group.
- Build a forward-looking roadmap for retail media, emerging marketplaces, GEO and agentic commerce.
- Manage the Western European Amazon advertising budget, ensuring effective allocation and returns across campaigns and initiatives.
- Lead eight in-house digital marketing specialists, supporting their performance and development while working with external agency resources.
- Play a senior leadership role within the B2B eCommerce Centre of Excellence leadership team, contributing to its culture, ways of working and long-term direction.
- Own the DAA and the senior relationship with Amazon Ads, acting as the primary contact for strategic discussions and critical issues.
- Ensure Amazon marketing is integrated into commercial and strategic planning cycles, including measurement and reporting frameworks.
- Represent Western Europe in global and regional digital marketing and retail media leadership forums, raising execution standards and sharing effective practices.
- Contribute to the broader Western European marketing strategy, ensuring eCommerce and retail media opportunities are reflected in our plans.
If you've personally planned, executed and optimised digital campaigns before progressing into regional strategy and leadership roles, you'll feel at home in this role. What matters most is bringing execution credibility together with strategic range, creative thinking and people leadership.
Life on the team
You’ll join our Western Europe B2B eCommerce Centre of Excellence, a distributed and highly specialised team. We combine clear specialist ownership with shared planning, performance reviews and active knowledge sharing. You’ll bring curiosity and straightforward communication, moving comfortably between the strategic picture and campaign detail when the team needs it.
What success looks like
You’ll help evolve our approach from an Amazon-focused model towards a broader platform marketing strategy while maintaining Amazon performance. You’ll strengthen regional marketing integration, measurement and advanced analytics, while helping us explore how retail media, GEO, AI and agentic commerce can shape what's next. You’ll work closely with eCommerce, marketing, key account management, demand planning, trade marketing, global media activation, Amazon Ads and agency teams.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.
Digital and eCommerce Marketing Senior Director (m/f/d) – Western Europe employer: 1034 LEGO Company Limited
At the LEGO Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As the Global Director of Sustainable Logistics & Distribution, you'll not only lead impactful sustainability initiatives but also benefit from our comprehensive employee support, including enhanced family care leave, wellbeing resources, and a generous colleague discount. Join us in a dynamic environment where your contributions will help shape a sustainable future while enjoying opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and eCommerce Marketing Senior Director (m/f/d) – Western Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 1034 LEGO Company Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 1034 LEGO Company Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 1034 LEGO Company Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 1034 LEGO Company Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital and eCommerce Marketing Senior Director (m/f/d) – Western Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 1034 LEGO Company Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 1034 LEGO Company Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about 1034 LEGO Company Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 1034 LEGO Company Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 1034 LEGO Company Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 1034 LEGO Company Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
