At a Glance
- Tasks: Shape retail marketing strategies and enhance execution across various channels.
- Company: Join the iconic LEGO® Group, known for creativity and innovation.
- Benefits: Enjoy flexible hybrid working, generous discounts, and enhanced family care leave.
- Other info: Be part of a dynamic culture that values curiosity, creativity, and inclusion.
- Why this job: Make a real impact on retail marketing effectiveness while collaborating with diverse teams.
- Qualifications: Experience in retail marketing, especially in fast-moving consumer goods or eCommerce.
The predicted salary is between 51750 - 63250 £ per year.
Just imagine shaping how retail marketing is planned, executed and measured across online, offline and omnichannel experiences. Then make it real.
As our Senior Trade & Shopper Marketing Manager, you'll help strengthen retail execution and measurement across the LEGO® Group. During this 12-month contract, you'll connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions. You'll help develop frameworks, processes and capabilities that make our retail marketing investment more effective.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home if you wish. Relocation & visa assistance is not offered for this position. The closing date for all applications is 16th November 2026.
Do you have what it takes
- Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods.
- Delivered shopper marketing plans, both eCommerce and offline.
- Worked with B2B retail customers on retail or shopper marketing activity.
- Built Retail Execution plans or frameworks for retail marketing activity.
- Led change management when introducing new tools, processes or capabilities.
- Created case-for-change narratives to build stakeholder support for new initiatives.
- Familiarity with data-systems & how digital systems/products work would be a significant advantage (E.g. how data flows from front-line apps to data lakes & visualization layers, understanding how measurement tools in the market capture data).
What you'll build
- Help define our Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing.
- Establish relevant metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams.
- Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and potential pilots.
- Identify end-user needs and help translate them into practical digital solutions and improved business processes.
- Build clear case‑for‑change stories that help teams understand and adopt new approaches for retail planning, execution tracking & measuring ROI.
If you've worked in a role where you've combined Retail Trade Marketing development or Sales development with change management, you'll feel at home here. What matters most is connecting commercial needs with practical solutions that work for end users.
Life on the team
You'll join the Retail Centre of Excellence within Trade & Shopper Marketing. You'll work closely with colleagues across Digital Products, Analytics & Insights and Sales Planning. Curiosity matters here. So does collaboration, taking ownership and having the confidence to challenge existing thinking with evidence. You'll bring an outside perspective while learning the LEGO Group's own retail marketing context.
What success looks like
You'll help make Retail Trade Marketing Execution more structured, measurable and useful for the teams putting it into practice. You'll balance the needs of commercial and digital teams, navigate competing priorities and help colleagues adopt improved processes. Most importantly, you'll connect shopper marketing, retail execution and evidence-based decision-making in ways that support stronger retail marketing effectiveness.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace
Your workplace will be the office, store or factory specified in this advert. Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Children are our role models
The LEGO Group's culture is built around the values of curiosity, creativity and imagination, inspiring everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.
Senior Trade & Shopper Marketing Manager employer: 1001 LEGO System A/S
At the LEGO Group, we are dedicated to fostering a vibrant and inclusive work culture that empowers our employees to thrive both personally and professionally. As a leader in sustainable materials strategy, you will have the unique opportunity to influence meaningful change while enjoying comprehensive benefits such as enhanced family care leave, wellbeing resources, and a generous colleague discount. Join us in our mission to inspire creativity and innovation, where your contributions will help shape the future of sustainability in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Trade & Shopper Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 1001 LEGO System A/S and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Senior Trade & Shopper Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 1001 LEGO System A/S. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 1001 LEGO System A/S:Show us that you’ve done your homework! In your application, briefly mention what you admire about 1001 LEGO System A/S’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 1001 LEGO System A/S
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 1001 LEGO System A/S will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 1001 LEGO System A/S, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
