At a Glance
- Tasks: Create engaging content that helps guests find the perfect hotel through SEO insights.
- Company: Join IHG, a leading hospitality brand with a focus on innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting chance to learn about digital content and marketing in a dynamic environment.
- Why this job: Make a real impact by shaping how guests discover hotels across Europe.
- Qualifications: Strong writing skills, interest in SEO, and a collaborative mindset.
The predicted salary is between 31500 - 38500 £ per year.
Content-focused. Search-minded. Highly organised.
If you enjoy turning search insight into content that helps people discover the right hotel, this role gives you the chance to do exactly that across IHG’s European hotel portfolio.
The Field Marketing Content Services team writes and looks after content across IHG hotel websites.
Through the Content Marketing Services programme, we help hotels strengthen their online presence with useful, engaging content shaped by how guests search.
As more hotels join the programme, this role will support both new and existing hotels.
You will help take content projects from initial research and recommendations through to writing and delivery; reporting to a Manager within the Field Marketing Content Services team based in Windsor, working on a hybrid basis with three days a week in the office.
What you'll do
- Research SEO keywords and emerging trends in AI search to understand what guests are looking for and identify opportunities for hotel website content.
- Develop content recommendations and write new, search-focused content for hotels.
- Refresh existing hotel website content to keep it accurate, relevant and useful to guests.
- Adapt content for different hotel brands, audiences and European markets while maintaining the right tone of voice and brand standards.
- Day-to-day, you will work with the Europe Field Marketing team and external partners to deliver content updates.
Checking content for accuracy, quality and consistency before it goes live and use data and insights to identify opportunities to improve content performance.
- You will manage multiple projects at once and work with external translation support where needed.
Keeping up with developments in SEO, AI search and content marketing, with support from the team as you learn new tools and approaches.
- What you'll bring
- Strong content writing skills and excellent written English.
- The ability to adapt your writing style for different brands, audiences and customer needs.
- An interest in SEO, digital content and how people search for information online.
- Strong organisation and attention to detail, with the ability to keep track of several pieces of work at the same time.
- A collaborative mindset and the ability to build good working relationships with different stakeholders and partners.
- Experience with SEO, website content management, analytics tools or content platforms would be useful, but is not essential.
- Experience or a degree in marketing, communications, business, hospitality or a related field.
- A flexible approach and an interest in learning will be important as content, search and AI continue to evolve.
An understanding of the customer journey and an interest in hotels, travel and consumer-facing content would also be an advantage.
If you enjoy writing, are curious about search and digital content, and like seeing your work come to life for real customers, we would like to hear from you.
Closing date for applications Sunday 22nd November 2026 - please do not delay your application, depending on volume of applications we may decide to close the advert earlier.
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Field Marketing Content Services Specialist employer: 1 - Corp Windsor
1 - Corp Windsor is an attractive employer due to its hybrid working model, allowing employees to balance office and remote work. The company provides opportunities for professional development and involvement in significant hotel development projects, enhancing career growth.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Content Services Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 1 - Corp Windsor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 1 - Corp Windsor are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 1 - Corp Windsor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 1 - Corp Windsor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Content Services Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 1 - Corp Windsor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 1 - Corp Windsor:Show us that you’ve done your homework! In your application, briefly mention what you admire about 1 - Corp Windsor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 1 - Corp Windsor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 1 - Corp Windsor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 1 - Corp Windsor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
