About the Role
Lead Generation Co‑ordinator in Telford, responsible for driving business growth by supporting marketing and sales functions and increasing brand visibility across the UK & Ireland.
Responsibilities
- Assist in delivering marketing campaigns that increase visibility of the brand, ensuring consistent messaging aligned with brand values and positioning.
- Collaborate with marketing support functions across business areas to improve local activities and exchange best practice.
- Monitor KPIs, industry developments, competitors and report results internally.
- Review, assess and qualify incoming leads from multiple channels (website, campaigns, events) against agreed criteria before passing to the sales team.
- Engage prospective customers and partners via calls, emails and Salesforce CRM workflows to nurture interest and progress leads through the funnel.
- Maintain and update lead and customer data in Salesforce CRM, ensuring high data quality and providing insights for marketing and sales optimisation.
- Assist in launching and monitoring lead generation campaigns, tracking performance metrics and identifying opportunities for improvement.
- Route qualified opportunities to appropriate sales or partner contacts and support the conversion of marketing leads into sales‑ready opportunities through structured follow‑up and nurturing.
- Provide qualitative and quantitative feedback to marketing and sales teams and maintain accurate, up‑to‑date records of leads, contacts and engagement activities.
- Support lead scoring, segmentation and reporting processes while ensuring compliance with data handling and GDPR requirements.
- Track personal performance metrics such as call volumes, conversion rates and qualified leads generated, and clearly communicate key value propositions and product offerings during outbound engagement.
Pay
Annual salary £19,800.00 – £37,200.00, with potential short‑term cash incentives subject to plan requirements.
Benefits
Competitive total rewards package that may include other benefits and well‑being programs designed to support employees’ health, security and success.
Equal Treatment and Non‑Discrimination
Carrier is committed to equal treatment and non‑discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class. If a reasonable accommodation is required, please contact Carrier.Recruiting@carrier.com.
