At a Glance
- Tasks: Manage key broker relationships and drive profitable business growth in the Midlands & South West.
- Company: Join a leading insurance company known for its collaborative and innovative culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with excellent career progression opportunities in a supportive environment.
- Why this job: Make a real impact by strengthening broker partnerships and enhancing market presence.
- Qualifications: Experience in commercial insurance or broker development is essential.
The predicted salary is between 50000 - 65000 £ per year.
Strategic Account Manager (SAM) is responsible for the development, growth, and performance of selected key broker relationships within a defined UK geography. The role focuses on driving profitable business growth, deepening broker engagement across CNA Hardy’s specialist product set, and acting as the single coordinated face of CNA Hardy to brokers in the Midlands & South West territory. Working closely with underwriting, product leads and central distribution teams, the SAM ensures that broker plans are executed effectively, opportunities are converted, and CNA Hardy’s market presence and relevance are strengthened at local and regional levels.
Key Responsibilities
- Broker Relationship Management – Own and lead CNA Hardy’s relationship with allocated key brokers and key broker offices within the defined territory. Build deep, trusted relationships with senior broker stakeholders, producers, and placement teams. Position CNA Hardy as a preferred specialist partner, aligned to broker strategy and client needs.
- Growth & Business Development – Deliver profitable new business growth across Company and Lloyd’s platforms, aligned to agreed appetite and portfolio strategy. Identify, develop, and convert new opportunities through structured engagement, pipeline management, and targeted initiatives. Support large or complex submissions, bids, and tenders, coordinating internal stakeholders where required.
- Broker Planning & Execution – Create and own broker development plans for priority relationships within the territory. Translate national and segment strategies into practical, executable regional actions. Track and drive delivery against agreed objectives, including production, activity, and engagement metrics.
- Internal Collaboration – Act as the primary interface between brokers and underwriters, ensuring clarity of appetite, smooth trading, and effective issue resolution. Partner with underwriting, product, and claims teams to align activity, priorities, and delivery for key brokers. Ensure consistent messaging to market, representing “One CNA Hardy” across all interactions.
- Pipeline Management & Reporting – Maintain a robust and visible pipeline of opportunities through agreed CRM and reporting tools. Provide accurate performance updates and insights on broker activity, trends, and competitive dynamics. Use data and insight to prioritise effort and optimise return on time and resources.
- Market Presence & Representation – Represent CNA Hardy at broker events, client meetings, and market forums within the region. Act as an ambassador for CNA Hardy’s brand, values, and specialist capabilities. Feed market intelligence, broker feedback and competitor insight into distribution and underwriting leadership.
Key Accountabilities
- Delivery of profitable GWP growth across assigned brokers and territory.
- Execution of agreed broker plans and distribution initiatives.
- Strength and quality of broker relationships and CNA Hardy’s market positioning locally.
- Quality, accuracy and discipline of pipeline and performance reporting.
Experience
- Proven experience in commercial insurance distribution, broker development, or underwriting-facing sales roles.
- Strong understanding of the UK intermediary market, including regional broker models and trading dynamics.
- Experience operating in a specialist or technical insurance environment (Company and/or Lloyd’s).
Skills & Attributes
- Strong relationship‑builder with credibility at senior broker level.
- Commercially astute, with a clear focus on profitable growth and portfolio quality.
- Confident influencing and coordinating internal stakeholders without direct authority.
- Structured, disciplined and data‑driven in approach to pipeline and planning.
- Resilient, self‑motivated, and comfortable working autonomously within a defined territory.
Strategic Account Manager - Midlands & South West in Birmingham employer: 00601 CNA Services (UK) Limited
CNA Hardy is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation in the Midlands & South West region. With a strong focus on employee growth, we provide comprehensive training and development opportunities, ensuring our team members thrive in their careers while building meaningful relationships with key brokers. Our commitment to a supportive culture and a clear path for professional advancement makes CNA Hardy a preferred choice for those seeking a rewarding career in commercial insurance.
Contact Details:
00601 CNA Services (UK) Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Account Manager - Midlands & South West in Birmingham
✨Tip Number 1
Network like a pro! Attend industry events and connect with brokers in your area. Building those relationships face-to-face can really set you apart from the competition.
✨Tip Number 2
Be proactive! Don’t just wait for opportunities to come to you. Reach out to potential brokers and start conversations about how you can help them grow their business.
✨Tip Number 3
Showcase your expertise! When meeting with brokers, share insights and data that demonstrate your understanding of the market. This will position you as a trusted partner rather than just another salesperson.
✨Tip Number 4
Keep track of your progress! Use CRM tools to manage your pipeline effectively. Regularly update your contacts and follow up on leads to ensure nothing slips through the cracks.
We think you need these skills to ace Strategic Account Manager - Midlands & South West in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Strategic Account Manager. Highlight your experience in broker relationship management and business development, showing how you've driven growth in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Mention specific examples of how you've built strong relationships with brokers and contributed to profitable growth.
Showcase Your Data Skills:Since the role involves pipeline management and reporting, don’t forget to mention your experience with CRM tools and data analysis. We love candidates who can use data to drive decisions and optimise performance!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at 00601 CNA Services (UK) Limited
✨Know Your Brokers
Before the interview, research the key brokers in the Midlands & South West territory. Understand their business models, strengths, and challenges. This will help you demonstrate your knowledge of the market and show that you're ready to build those deep, trusted relationships.
✨Showcase Your Growth Strategies
Be prepared to discuss specific examples of how you've driven profitable business growth in previous roles. Highlight your experience with pipeline management and how you've successfully converted opportunities. This will illustrate your ability to deliver on the key responsibilities of the Strategic Account Manager role.
✨Emphasise Collaboration Skills
Since this role requires working closely with underwriting and product teams, be ready to share examples of how you've effectively collaborated with internal stakeholders in the past. Discuss how you’ve coordinated efforts to achieve common goals, as this will show your ability to act as the primary interface between brokers and underwriters.
✨Prepare for Market Insights
Familiarise yourself with current trends and competitive dynamics in the UK insurance market. Be ready to discuss how these insights can inform your approach to broker engagement and market presence. This will demonstrate your commercial acumen and your commitment to representing CNA Hardy effectively.
