At a Glance
- Tasks: Lead consumer product marketing strategy and create engaging narratives for Checkout.com.
- Company: Join a dynamic fintech company focused on innovation and consumer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and data-driven decision making.
- Why this job: Shape the future of consumer experiences in a fast-paced, high-growth environment.
- Qualifications: Experience in product marketing, especially in fintech or B2C sectors.
The predicted salary is between 70000 - 90000 £ per year.
As Senior Manager of Consumer Product Marketing, you will lead the definition of how Checkout.com presents itself to consumers, shaping a consumer proposition and turning strategy into experiences that drive adoption and repeat usage at scale.
Responsibilities
- Shape the Consumer Strategy: Define the GTM strategy for how Checkout.com shows up in the consumer market, grounded in research, competitive analysis and close collaboration with Product and Commercial.
- Positioning and Messaging: Create clear, differentiated narratives that resonate with consumers and sharpen our competitive edge.
- Affiliate & Loyalty Growth: Design and scale affiliate and loyalty programs that reward engagement, deepen partnerships and drive long‑term consumer lifetime value. Build co‑marketing initiatives with affiliates and ecosystem partners to extend reach and create measurable growth loops.
- Go‑to‑Market Ownership: Lead integrated campaigns across acquisition, lifecycle, and retention; manage budget allocations for consumer campaigns and report performance to leadership.
- Cross‑Functional Leadership: Orchestrate experts across product, brand, design, growth, research and communications to ensure consumer launches are consistent, high‑impact and data‑driven.
- Market Insight & Research: Collaborate with product to commission research to identify consumer needs, behaviours and opportunities; translate insights into actionable strategies and positioning.
- Champion Innovation: Test bold ideas and new marketing channels to keep our proposition evolving with consumer expectations.
Qualifications
- Experience in product marketing or go‑to‑market roles, ideally within consumer fintech, digital banking or high‑growth B2C products.
- Proven ability to take new products from concept to launch, managing execution across multiple teams and channels and measuring results.
- Experience designing B2C consumer journeys across acquisition, onboarding, engagement and retention.
- Familiarity with affiliate programs, loyalty schemes or referral ecosystems and co‑marketing partnerships to maximise impact.
- Confidence in setting KPIs, analysing performance and iterating to improve ROI.
- Broad marketing toolkit with the ability to connect across brand, growth, product and research.
- Skilled at turning complexity into clarity, inspiring both internal stakeholders and external audiences.
- Builder’s mindset: energized by ambiguity and motivated by building structure from scratch.
Senior Manager, Product Marketing employer: 0026 Checkout Technology Ltd
Checkout.com is an exceptional employer that fosters a high-performance culture, empowering employees to excel and be recognised for their contributions. With a strong focus on employee growth, the company offers comprehensive training and development opportunities, alongside a collaborative work environment that encourages innovation and cross-functional teamwork. Located in a vibrant area, Checkout.com provides unique advantages such as access to cutting-edge tools and systems, ensuring that every team member can thrive in their role.
Contact Details:
0026 Checkout Technology Ltd Recruitment Team
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We think this is how you could land Senior Manager, Product Marketing
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We think you need these skills to ace Senior Manager, Product Marketing
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