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- Tasks: Design and execute growth strategies to attract users and convert interest into sales.
- Company: Join a fast-growing start-up focused on cloud sustainability.
- Benefits: Flexible hours, competitive salary, share options, and extra holiday days.
- Other info: Work closely with founders and gain exposure to various business functions.
- Why this job: Make a real-world impact while shaping the future of GreenOps.
- Qualifications: Experience in B2B SaaS, strong narrative skills, and an entrepreneurial mindset.
The predicted salary is between 60000 - 80000 Β£ per year.
We are hiring a Founding Growth Marketer to build and own the systems that attract qualified users and convert interest into pipeline. This is a zero-to-one role with significant ownership. You will define the strategy, narrative, channels, and systems that power our growth. You will operate across the full funnel β from awareness and education through to acquisition, activation, and expansion. You will be working closely with the founders, product, engineering, sales, and a technical marketer to experiment, automate, and scale. Your north star will be helping organisations understand the value of cloud sustainability data and the business outcomes it unlocks.
Role Responsibilities
- Funnel Growth
- Design and execute a multi-channel growth strategy to drive awareness, traffic, sign-ups, MQLs, and pipeline.
- Build scalable growth loops across content, SEO, partnerships, and paid channels.
- Develop and optimise conversion pathways from awareness through to product engagement and sales pipeline.
- Run experiments across messaging, distribution channels, and acquisition strategies.
- Growing the GreenOps Category
- Increase awareness and maturity of GreenOps within our target market.
- Develop and scale our GreenOps e-learning academy as a core education and acquisition lever.
- Build and amplify a strong LinkedIn presence across both company and founder channels.
- Move the market from unaware β problem aware β solution aware through content and thought leadership.
- Product Positioning & Narrative
- Craft and refine our category narrative and positioning.
- Conduct deep audience development: understand what resonates with ICPs, where they engage, and how they evaluate solutions.
- Translate technical and sustainability concepts into clear commercial value.
- Amplify our product packages and map them directly to customer pain points and maturity levels.
- Content-Led Multi-Channel Strategy
- Lead a content-first growth strategy that educates the market while capturing demand.
- Distribute content through channels including: SEO, long-form content and thought leadership, paid search and social, strategic partnerships.
- Plan and orchestrate launches for product features, updates, and company milestones.
- Map the buyer journey and create assets that address each stage of decision-making.
- Automation & Growth Systems
- Partner with a technical marketer to automate top-of-funnel systems.
- Build scalable lead capture, nurture journeys, and lifecycle campaigns.
- Ensure marketing systems are integrated into CRM and revenue workflows.
- Continuously improve measurement, attribution, and experimentation.
- Sales & Expansion Support
- Create assets and campaigns that accelerate deal velocity.
- Support product-led growth while enabling mid-market and enterprise expansion.
- Collaborate with sales to ensure messaging and campaigns align with real customer pain points.
Experience & Skills
- Strong intuition for value-based content that resonates with Greenpixieβs potential customers.
- Proven track record building awareness and acquisition channels with measurable revenue impact.
- Experience working in B2B SaaS, ideally in early-stage environments.
- Strong narrative and copywriting skills β able to position complex ideas clearly.
- Analytical and technical fluency across experimentation, analytics, and automation tools.
- Deep audience intuition β understanding where buyers are, what resonates, and how to convert intent.
- Entrepreneurial mindset with the ability to execute zero-to-one initiatives.
- Strong cross-functional communication and execution skills.
What we offer
- Flexible working hours with hybrid office space in Central London.
- The opportunity to work on a product with real-world environmental impact.
- A fast-growing start-up environment with direct exposure to sales, product, and leadership.
- Hands-on exposure to enterprise cloud, FinOps, and sustainability-led transformation.
- Opportunities to attend industry events and conferences as the company grows.
- Build up an extra day of holiday for every year you spend with us.
- Two weeks global remote working allowance.
- Competitive salary package.
- Share options scheme.
If this sounds like you, please get in touch.
Founding Growth Marketer in London employer: π Work at Greenpixie
Contact Detail:
π Work at Greenpixie Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Founding Growth Marketer in London
β¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Founding Growth Marketer role.
β¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This will help us see how you can drive awareness and conversion for our brand.
β¨Tip Number 3
Be proactive! Donβt just wait for job openings; reach out to us directly through our website. Share your ideas on how youβd tackle our growth challenges and make an impact from day one.
β¨Tip Number 4
Stay updated on industry trends! Follow thought leaders and read up on the latest in B2B SaaS and sustainability. This knowledge will help you craft compelling narratives that resonate with our target audience.
We think you need these skills to ace Founding Growth Marketer in London
Some tips for your application π«‘
Tailor Your Application: Make sure to customise your CV and cover letter for the Founding Growth Marketer role. Highlight your experience in building growth strategies and your understanding of B2B SaaS. We want to see how you can bring value to our mission!
Showcase Your Achievements: Donβt just list your responsibilities; share specific examples of your successes! Use metrics to demonstrate how you've driven awareness, traffic, or conversions in previous roles. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. Weβre looking for someone with an entrepreneurial mindset who can communicate complex ideas clearly. Show us who you are and why youβre passionate about growth marketing!
Apply Through Our Website: We encourage you to apply directly through our website. Itβs the best way for us to receive your application and ensures you donβt miss any important updates. Plus, we canβt wait to hear from you!
How to prepare for a job interview at π Work at Greenpixie
β¨Know Your Growth Strategies
Before the interview, brush up on various growth marketing strategies. Be ready to discuss how you would design and execute a multi-channel growth strategy tailored to the company's needs. Think about specific examples from your past experiences that demonstrate your ability to drive awareness and conversions.
β¨Understand the GreenOps Narrative
Familiarise yourself with the concept of GreenOps and its relevance in the market. Prepare to articulate how you can help organisations understand the value of cloud sustainability data. This will show that you not only grasp the technical aspects but also the commercial value behind them.
β¨Showcase Your Analytical Skills
Be prepared to discuss your experience with analytics and experimentation tools. Highlight how you've used data to inform your marketing decisions and optimise conversion pathways. This role requires a strong analytical mindset, so demonstrating your fluency in this area will be crucial.
β¨Prepare for Cross-Functional Collaboration
Since you'll be working closely with various teams, think about examples where you've successfully collaborated across functions. Be ready to discuss how you can align messaging and campaigns with real customer pain points, showcasing your strong communication skills and ability to execute initiatives effectively.