At a Glance
- Tasks: Create and implement exciting marketing campaigns for games and brands.
- Company: Join NetEase Games, a leading tech company transforming gaming experiences.
- Benefits: Competitive salary, visa sponsorship, and opportunities for growth in a dynamic industry.
- Other info: Collaborate with global teams and enjoy a vibrant work culture.
- Why this job: Be part of a creative team that shapes the future of gaming and brand partnerships.
- Qualifications: Passion for games, strong English skills, and familiarity with social media trends.
The predicted salary is between 40000 - 50000 £ per year.
About NetEase Games: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI.
Responsibilities:
- Develop and implement IP collaboration strategies and plans according to product milestones and needs.
- Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
- Conduct market research for project expansion to identify suitable partners for online and offline promotions.
- Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.
Requirements:
- Bachelor’s degree or above, with a strong passion for games.
- Familiarity with the content and viral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.
- Possess certain brand and media resources.
- Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimize future promotional efforts accordingly.
- Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.
- Fluent in English, capable of using it as a working language.
- Proficiency in Chinese is preferred for this position, as daily communication and collaboration with key stakeholders and team members based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Marketing Campaign (IP/Branding) employer: 网易，NetEase
NetEase Games is an exceptional employer that fosters a vibrant and innovative work culture, where creativity and passion for gaming are at the forefront. With a commitment to employee growth through continuous learning opportunities and a supportive environment, team members can thrive while contributing to meaningful projects that resonate globally. Located in the UK, NetEase offers unique advantages such as visa sponsorship for eligible positions, making it an attractive choice for diverse talent seeking to make an impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign (IP/Branding)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing campaigns, especially those related to gaming or brand partnerships. Use this as a conversation starter during interviews to demonstrate your creativity and understanding of the industry.
✨Tip Number 3
Prepare for interviews by researching NetEase Games and their recent projects. Understand their brand values and how they integrate culture into gaming. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re proactive and really keen on joining the team!
We think you need these skills to ace Marketing Campaign (IP/Branding)
Some tips for your application 🫡
Show Your Passion for Gaming:When writing your application, let your love for games shine through! Share your experiences and how they’ve shaped your understanding of the gaming industry. We want to see that you’re not just applying for a job, but that you genuinely care about what we do.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight relevant skills and experiences that align with the responsibilities mentioned in the job description. We appreciate when candidates take the time to connect their background to what we’re looking for.
Be Creative!:Since this role involves branding and marketing, don’t hesitate to showcase your creativity in your application. Whether it’s through a unique layout or an engaging cover letter, we love seeing innovative approaches that reflect your personality and ideas.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and serious about joining our team!
How to prepare for a job interview at 网易，NetEase
✨Know Your Stuff
Before the interview, dive deep into NetEase Games and their offerings. Familiarise yourself with their popular games and any recent news or updates. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Creativity
Since the role involves transforming trends into creative ideas, come prepared with examples of past campaigns or projects where you’ve done just that. Think about how you can apply those experiences to potential IP collaborations at NetEase.
✨Understand the Market
Brush up on current trends in gaming and social media, especially in international markets. Be ready to discuss how these trends could influence marketing strategies and partnerships for NetEase’s games.
✨Cultural Awareness is Key
Given the cross-cultural nature of the role, be open about your experiences working in diverse teams. Highlight your adaptability and communication skills, especially if you have any experience with Chinese culture or language.
