At a Glance
- Tasks: Create engaging content and drive marketing campaigns for a leading gaming company.
- Company: Join NetEase Games, a top-tier internet technology firm transforming the gaming landscape.
- Benefits: Competitive salary, visa sponsorship, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on innovation and user engagement.
- Why this job: Be part of a creative team that shapes the future of gaming and connects with players worldwide.
- Qualifications: Bachelor's degree, experience in content operations, and proficiency in Chinese.
The predicted salary is between 30000 - 40000 £ per year.
About NetEase Games: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI.
Responsibilities:
- Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem.
- Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
- Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channel player ecosystem operation plans, and drive implementation.
- Monitor and analyze content operation data, employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
- Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.
Requirements:
- Bachelor's degree or above, with the ability to use English as a working language.
- Experience in overseas content creator operations and building overseas content ecosystems is preferred.
- Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming, strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
- Platform-oriented mindset, with experience in user, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
- Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.
- Proficiency in Chinese is required for this position, as daily communication and collaboration with the game development team based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Content Marketing employer: 网易，NetEase
NetEase Games is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. With a strong commitment to employee growth, the company offers numerous opportunities for professional development and encourages a healthy work-life balance. Located in the vibrant tech hub of China, employees benefit from being part of a leading internet technology company that values diversity and inclusivity while making a meaningful impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 网易，NetEase and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 网易，NetEase are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 网易，NetEase on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 网易，NetEase. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 网易，NetEase. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 网易，NetEase:Show us that you’ve done your homework! In your application, briefly mention what you admire about 网易，NetEase’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 网易，NetEase
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 网易，NetEase will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 网易，NetEase, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
