At a Glance
- Tasks: Lead the creation of engaging brand experiences that connect customers with their favourite brands.
- Company: Join ASOS, a global fashion leader with a vibrant team culture.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave plus a bonus day.
- Other info: Collaborative environment with opportunities for personal growth and development.
- Why this job: Shape the future of fashion commerce while working with innovative tech and a passionate team.
- Qualifications: Experience in product management, especially in e-commerce or fashion, with strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.
This is the Senior Product Manager - Brand Experiences role, sitting in the Customer Experience team. You’ll be responsible for building compelling, scalable brand-led experiences that help customers discover, engage with and form meaningful relationships across the hundreds of brands on ASOS across Fashion, Sportswear, and Face + Body. This includes giving customers the ability to follow brands they love, shop from immersive brand storefronts, and more, all supported by internal tooling required to manage and scale assets across the platform. Your mission is to make brands feel alive on ASOS — rich in identity, story and relevance — while ensuring experiences are commercially effective and operationally scalable. You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout.
Key Responsibilities
- Define and own the product vision and roadmap for Brand Experiences, spanning customer-facing brand pages, shop-within-shop experiences, and brand loyalty mechanics such as following brands.
- Deep customer obsession with a proven ability to translate customer insight, behavioural signals and UX craft into intuitive, high-impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Strong organisational and prioritisation skills, with the ability to coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high-quality UX and craft, ensuring brand experiences feel distinctive, coherent and on-brand while remaining easy to use and maintain.
Qualifications About You
- Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
- Strong track record in launching 0-1 mobile-first products.
- Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full stack, cross-functional teams and motivating everyone to deliver at pace.
- Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Mixpanel, UserTesting.com, and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand-led experiences is a strong advantage.
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Senior Product Manager (Brand Experiences) employer: 慨正橡扯
ASOS is an exceptional employer that fosters a collaborative and innovative work culture, allowing Senior Product Managers to thrive in a dynamic environment. With a strong emphasis on personal growth, employees benefit from tailored learning opportunities, generous annual leave, and a flexible benefits allowance, all while being part of a leading global fashion destination that values creativity and customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Brand Experiences)
✨Tip Number 1
Network like a pro! Reach out to current ASOS employees on LinkedIn or at industry events. A friendly chat can give us insights into the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into ASOS's brand experiences. Familiarise yourself with their latest campaigns and think about how you can contribute to making brands feel alive on their platform.
✨Tip Number 3
Show off your storytelling skills! When discussing your past projects, frame them as narratives that highlight your impact and how you’ve solved real customer problems. We love a good story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the ASOS team.
We think you need these skills to ace Senior Product Manager (Brand Experiences)
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Talk about your experiences and how they connect to the role of Senior Product Manager at ASOS. We want to see that you’re not just a fit for the job, but that you genuinely care about the brand and its customers.
Be Data-Driven:Since this role is all about making informed decisions, make sure to highlight your analytical skills. Share examples of how you've used data to drive product decisions in the past. We love seeing candidates who can back up their ideas with solid evidence!
Craft a Compelling Narrative:As a natural storyteller, your application should tell a story about your journey in product management. We want to know how you've tackled challenges and achieved success. Make it engaging and relatable, so we can envision you as part of our team!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the ASOS family!
How to prepare for a job interview at 慨正橡扯
✨Know Your Product Vision
Before the interview, make sure you understand ASOS's product vision and how it aligns with the role of Senior Product Manager. Be ready to discuss how you would define and own the product roadmap for Brand Experiences, showcasing your ability to translate customer insights into impactful product experiences.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive decisions in previous roles. Familiarise yourself with tools like Power BI and Mixpanel, and be ready to discuss how you've leveraged analytics to enhance user experiences and achieve commercial effectiveness.
✨Demonstrate Your Storytelling Skills
As a natural storyteller, think about how you can convey your past experiences in a compelling way. Prepare narratives that highlight your achievements in building brand-led experiences and how you’ve taken stakeholders on a journey through your projects.
✨Emphasise Collaboration and Leadership
Since this role involves working with cross-functional teams, be prepared to discuss your experience in leading initiatives across Product, Design, Engineering, and Commercial teams. Highlight your organisational skills and how you’ve successfully coordinated complex projects while keeping everyone aligned towards shared outcomes.
