Senior Marketing Insight & Measurement Lead

Senior Marketing Insight & Measurement Lead

Full-Time 60000 - 80000 £ / year (est.) No working from home possible

At a Glance

  • Tasks: Lead marketing measurement and insights to optimise investment decisions.
  • Company: Join Barclays UK, a leading financial services provider.
  • Benefits: Competitive salary, flexible working options, and career development opportunities.
  • Other info: Work in a dynamic environment with opportunities for growth in London, Glasgow, or Northampton.
  • Why this job: Make a real impact by driving strategic actions through data analysis.
  • Qualifications: Strong analytical skills, Excel expertise, and stakeholder influencing abilities.

The predicted salary is between 60000 - 80000 £ per year.

Barclays UK is seeking a Senior Marketing Insight and Measurement Manager to lead measurement and insight across marketing planning and execution. You will apply MMM, MTA and econometric techniques to drive investment decisions and optimise ROI, working with the Decision Intelligence team to translate data into strategic actions.

Based in London, Glasgow or Northampton, the role requires strong analytical skills, Excel expertise, and the ability to influence senior stakeholders and external.

Senior Marketing Insight & Measurement Lead employer: 慨正橡扯

At 慨正橡扯, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the field of Behavioral Economics and Retirement Research. Our hybrid working model not only offers flexibility but also nurtures a vibrant work culture where employees are encouraged to grow and develop their skills through meaningful projects and leadership opportunities. Join us in Europe, where your expertise will directly contribute to enhancing investor outcomes and shaping impactful business strategies.

Contact Details:

慨正橡扯 Recruitment Team

We think you need these skills to ace Senior Marketing Insight & Measurement Lead

Analytical Skills
Excel Expertise
Marketing Measurement Techniques
MMM (Marketing Mix Modelling)
MTA (Multi-Touch Attribution)
Econometric Techniques
ROI Optimisation