At a Glance
- Tasks: Lead marketing strategy for the public sector, driving growth and influencing key stakeholders.
- Company: Join CGI, a top-rated employer known for its inclusive culture and commitment to innovation.
- Benefits: Enjoy competitive salary, strong pension, private healthcare, and a share scheme.
- Other info: Hybrid role in London with excellent career growth opportunities and a supportive environment.
- Why this job: Make a real impact in the public sector while developing your leadership skills.
- Qualifications: Proven B2B marketing experience in public sector and strong team leadership skills.
The predicted salary is between 55000 - 65000 £ per year.
At CGI, you will help shape how we engage and grow within the UK public sector. You’ll drive a unified go-to-market strategy across government and public safety, delivering measurable commercial impact and strengthening client relationships. In this senior leadership role, you’ll act as a trusted advisor to executives, translating market insight and policy into clear positioning that improves win rates and supports sustainable growth. You’ll also lead with accountability and creativity, building a high-performing team culture focused on innovation, ownership, and results.
This is a hybrid role based in London.
Role OverviewAs Marketing & Communications Director for the Public Sector, you will lead CGI’s end-to-end marketing strategy across Government & Justice, Public Safety, and Government Relations. You will be responsible for aligning messaging, driving commercial outcomes, and ensuring CGI presents a unified and credible voice in the public sector market. You will also lead and develop a Marketing Business Partner team, ensuring all activity is aligned to growth priorities and delivers measurable business impact.
Key Responsibilities- Lead the public sector marketing and communications strategy aligned to business growth priorities
- Influence senior stakeholders on positioning, investment, and go-to-market strategy
- Drive pipeline growth, win rates, and overall commercial marketing performance
- Align messaging across Government & Justice, Public Safety, and Government Relations
- Develop thought leadership aligned to policy and sector priorities
- Build and lead a high-performing, commercially focused marketing team
- Orchestrate integrated campaigns, bid support, and engagement activity
- Use data and insight to continuously improve performance and decision-making
- Ensure all marketing activity delivers measurable commercial impact
- Significant experience in B2B marketing leadership within public sector or regulated industries
- Strong understanding of public sector procurement, frameworks, and policy environment
- Proven ability to influence senior stakeholders and executive-level decision-making
- Track record of delivering measurable outcomes (pipeline growth, win rates, revenue impact)
- Experience leading and developing high-performing teams
- Strong capability in integrated marketing, campaign delivery, and bid support
- Ability to translate market and policy insight into commercial positioning
At CGI, you’ll be part of a culture built on ownership, teamwork, respect, and belonging. As a CGI Partner, you’ll help shape strategy, deliver meaningful impact, and work alongside global teams in a collaborative and supportive environment. You’ll also have access to strong leadership support, continuous development, and opportunities to grow your career in a global organisation.
Marketing & Communications Director (Public Sector) employer: 慨正橡扯
CGI is an exceptional employer, recognised as one of the Best Places to Work in 2025, offering a dynamic and inclusive work culture that prioritises innovation and collaboration. As a Marketing & Communications Director, you will not only enjoy competitive benefits such as a strong pension and private healthcare but also have the opportunity to lead a high-performing team while making a meaningful impact in the public sector. With a commitment to employee growth and development, CGI empowers you to shape strategy and drive commercial success in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Director (Public Sector)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 慨正橡扯 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 慨正橡扯 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 慨正橡扯 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 慨正橡扯. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Communications Director (Public Sector)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 慨正橡扯. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 慨正橡扯:Show us that you’ve done your homework! In your application, briefly mention what you admire about 慨正橡扯’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 慨正橡扯
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 慨正橡扯 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 慨正橡扯, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
