At a Glance
- Tasks: Lead the creation of engaging brand experiences that connect customers with their favourite brands.
- Company: Join ASOS, a global fashion leader with a vibrant team culture.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days paid leave plus a bonus day.
- Other info: Collaborative environment with opportunities for personal growth and development.
- Why this job: Shape the future of fashion commerce while working with innovative tech and creative minds.
- Qualifications: Experience in product management, especially in e-commerce or fashion, is essential.
The predicted salary is between 60000 - 75000 £ per year.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.
This is the Senior Product Manager - Brand Experiences role, sitting in the Customer Experience team. You’ll be responsible for building compelling, scalable brand-led experiences that help customers discover, engage with and form meaningful relationships across the hundreds of brands on ASOS across Fashion, Sportswear, and Face + Body. This includes giving customers the ability to follow brands they love, shop from immersive brand storefronts, and more, all supported by internal tooling required to manage and scale assets across the platform.
Your mission is to make brands feel alive on ASOS — rich in identity, story and relevance — while ensuring experiences are commercially effective and operationally scalable. You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout.
Key Responsibilities- Define and own the product vision and roadmap for Brand Experiences, spanning customer-facing brand pages, shop-within-shop experiences, and brand loyalty mechanics such as following brands.
- Deep customer obsession with a proven ability to translate customer insight, behavioural signals and UX craft into intuitive, high-impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Strong organisational and prioritisation skills, with the ability to coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high-quality UX and craft, ensuring brand experiences feel distinctive, coherent and on-brand while remaining easy to use and maintain.
- Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
- Strong track record in launching 0-1 mobile-first products.
- Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full stack, cross-functional teams and motivating everyone to deliver at pace.
- Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Mixpanel, UserTesting.com, and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand-led experiences is a strong advantage.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Senior Product Manager (Brand Experiences) in London employer: 慨正橡扯
ASOS is an exceptional employer that fosters a collaborative and innovative work culture, where Senior Product Managers can thrive in a dynamic environment focused on building engaging brand experiences. With a strong emphasis on employee growth, ASOS offers personalised learning opportunities, generous benefits including discounts and flexible allowances, and a vibrant office atmosphere that encourages creativity and teamwork. Located at the heart of the fashion industry, working at ASOS means being part of a leading global brand that values your contributions and empowers you to make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Brand Experiences) in London
✨Tip Number 1
Network like a pro! Reach out to current ASOS employees on LinkedIn or at industry events. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by diving deep into ASOS's brand experiences. Know their products, understand their customer base, and be ready to share how you can enhance their brand storytelling. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! As a Senior Product Manager, you’ll need to convey your vision clearly. Use examples from your past experiences to illustrate how you’ve successfully built engaging brand experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ASOS team!
We think you need these skills to ace Senior Product Manager (Brand Experiences) in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion and e-commerce shine through. We want to see how you connect with the ASOS brand and how you can contribute to making it even more engaging for our customers.
Be Data-Driven:Make sure to highlight your experience with data analysis and how you've used insights to drive product decisions. We’re all about making informed choices, so show us how you’ve done this in your previous roles!
Tell a Compelling Story:As a natural storyteller, your application should narrate your journey and achievements. Use clear examples of how you've built brand experiences that resonate with customers, and don’t forget to showcase your creativity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the ASOS team!
How to prepare for a job interview at 慨正橡扯
✨Know Your Product Inside Out
Before the interview, dive deep into ASOS's brand experiences and product offerings. Familiarise yourself with their current strategies and think about how you can enhance them. This shows your genuine interest and helps you speak confidently about how you can contribute.
✨Showcase Your Storytelling Skills
As a Senior Product Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles. Be ready to discuss how you can bring brands to life on ASOS, making them resonate with customers through engaging experiences.
✨Demonstrate Data-Driven Decision Making
ASOS values a data-driven mindset. Come prepared with examples of how you've used analytics tools like Power BI or Mixpanel to inform product decisions. Highlight specific instances where your insights led to successful outcomes, showcasing your analytical prowess.
✨Emphasise Collaboration and Leadership
In this role, you'll be working with cross-functional teams. Share experiences where you've successfully led initiatives across different departments. Discuss how you motivate teams and align stakeholders towards a common goal, reflecting the collaborative culture at ASOS.
