At a Glance
- Tasks: Lead marketing measurement strategies and analyse data to optimise campaigns.
- Company: Join Barclays UK, a leader in financial services with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work in a dynamic environment with excellent career advancement opportunities.
- Why this job: Make a real impact by shaping marketing strategies that drive success.
- Qualifications: Experience in Marketing Mix Modelling and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
Join us as a Senior Marketing Insight and Measurement Manager within Planning and Operations at Barclays UK, where you will lead the measurement and insight strategy that shapes how we plan and execute marketing.
We are seeking a commercially driven professional with Marketing Mix Modelling experience -you will leverage data-driven analysis, market trends, and competitor insights to inform strategic decisions and guide investment across Barclays UK Marketing.
Working closely with our Decision Intelligence team, you will evaluate marketing effectiveness, understand drivers of performance, and ensure our resources deliver maximum impact.
You will play a key role in translating customer and market understanding into actionable strategies that enhance both our marketing performance and customer outcomes, ensuring that our multimillion budget is spent in the right place.
Qualifications
- Proven experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling.
- Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders.
- Experience collaborating closely with Decision Intelligence teams and applying macro marketing trend insights to inform strategy.
- Solid understanding of the marketing landscape, gained through experience within a marketing function.
- Proficient in Excel, with the ability to manage and analyse large data sets effectively.
- Skilled in managing relationships with external agencies and confident engaging with senior stakeholders to influence decisions.
Some other highly valued skills may include
- Experience working within financial services.
This role will be based in London, Glasgow or Northampton.
Purpose of the role
To develop and implement marketing strategies to promote brand, products, and services across various markets
- Accountabilities
- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
- Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximise ROI.
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.
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Senior Marketing Insight and Measurement Manager in London employer: 慨正橡扯
At 慨正橡扯, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the field of Behavioral Economics and Retirement Research. Our hybrid working model not only offers flexibility but also nurtures a vibrant work culture where employees are encouraged to grow and develop their skills through meaningful projects and leadership opportunities. Join us in Europe, where your expertise will directly contribute to enhancing investor outcomes and shaping impactful business strategies.
