Senior Licensing Manager in London

Contract type: Fixed term, until 30 September 2027

Reports to: Director of Commercial Development

Location: Premier League Offices, Paddington, W2 1HQ

Overview

The Senior Licensing Manager (Maternity Cover) is responsible for delivering the Premier League’s licensing programme. This includes managing key licensee relationships and driving commercial performance. The role owns the development of high-quality licensed products that maximise fan engagement and revenue for the Premier League and its Clubs.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The role

• Licensee Management
  • Lead day to day relationships and contract management across Premier Leagues Licensees – including but not limited to PUMA, Topps, Avery Dennison, Football Manager and Rezzil.
  • Work with licensees to set and track clear commercial objectives for each season that support driving revenue growth and performance.
  • Ensure all contractual rights and obligations are delivered across the licensee portfolio.
  • Provide regular royalty and revenue updates with clear performance insights and recommendations to the Director of Commercial Development and Chief Commercial Officer.
• Product & Brand
  • Work with licensees and internal brand teams to shape product roadmaps, ensuring high quality, innovative outputs that align to the Premier League brand.
  • Identify potential new product categories and licensing opportunities across growth areas.
• Team Management
  • Day to day management of the licensing team, ensuring effective delivery of product approvals and partner management.
  • Support Licensing Managers to achieve their objectives aligned to business goals.
  • Responsible for any relationships with external agencies, consultants and budget management for the licensing team.
  • Stakeholder management of key relationships between licensees, clubs, and internal teams on anything licensing related.

Requirements for the role

• Considerable experience in licensing, partnerships, sponsorship, commercial account management or a related commercial role, ideally within sport, entertainment, consumer products or a rights-holder environment.
• Proven experience of managing day-to-day relationships with external partners, licensees, agencies or suppliers, ensuring a high-quality and professional service.
• Experience of line managing, supporting and developing team members.
• Strong understanding of contractual rights delivery, with the ability to manage obligations, approvals, performance measures and partner expectations effectively.
• Commercially aware, with experience of tracking performance, analysing revenue or royalty information, and using insight to make recommendations.
• Experience of supporting or delivering product, brand, licensing or partner activation projects, with a focus on quality, innovation and audience engagement.
• Excellent stakeholder management skills, with the ability to build trusted relationships across internal teams, Clubs, partners, licensees and external agencies.
• Strong organisational and project management skills, with the ability to manage multiple workstreams, prioritise effectively and deliver to deadlines.
• Confident communicator with strong written and verbal skills, including the ability to prepare clear updates, reports and recommendations for senior stakeholders.
• Collaborative team player with the confidence to support and guide colleagues, contribute positively to team culture and work effectively across functions.
• Comfortable using Microsoft Office and relevant systems or databases to manage partner information, approvals, reporting and performance tracking.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact.

The safeguarding policy and safer recruitment guidance are available on the Premier League website.