At a Glance
- Tasks: Lead the Customer Profile & Identity area, enhancing user experiences and driving measurable improvements.
- Company: Join ASOS, a global fashion leader blending style with cutting-edge technology.
- Benefits: Enjoy employee discounts, flexible benefits, 25 days leave, and private medical care.
- Other info: Collaborate with cross-functional teams and thrive in a fast-paced, innovative culture.
- Why this job: Make a real impact on millions of customers while working in a dynamic, creative environment.
- Qualifications: Experience as a Product Manager in e-commerce with a data-driven mindset.
The predicted salary is between 60000 - 75000 £ per year.
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly, we're interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets, with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where empowered, cross-functional teams solve real customer problems through experimentation, data, and clear ownership. From identity and checkout to personalisation and fulfilment, we build platforms that scale globally and support long-term growth.
We’re looking for a Product Manager to join Digital Product on a 12-month fixed-term contract, covering maternity leave. This role will lead our Customer Profile & Identity area - one of the most critical foundations of the ASOS digital experience. Customer Profile & Identity underpins how customers register, log in, authenticate, manage their account, and experience personalised journeys across ASOS. The work directly impacts conversion, retention, security, data quality, and regulatory compliance.
You'll be the product lead for a dedicated, cross-functional squad, working closely with engineering, design, data, security, marketing and customer care. You'll set clear direction, prioritise high-impact opportunities, and balance customer experience, commercial outcomes, and risk. This is a hands-on role for someone who enjoys autonomy, can move from strategy to delivery, and is comfortable operating in a technically complex space.
What you’ll be doing:
- Own the product vision and roadmap for Customer Profile & Identity, covering registration, login, authentication, account management and customer data foundations.
- Drive measurable improvements in conversion, login success, retention and customer experience, using clear success metrics and experimentation.
- Lead initiatives to reduce friction in registration and authentication, while maintaining strong security, privacy and compliance (GDPR, customer consent, data protection).
- Partner closely with engineering, design, data, security and analytics to ship high-quality, scalable solutions.
- Balance short-term commercial wins with longer-term platform and data health.
- Use customer research, behavioural data and experimentation to identify opportunities, validate hypotheses and inform prioritisation.
- Communicate clearly and confidently with senior stakeholders, building trust through strong narratives and evidence-based decision-making.
- Stay close to industry and competitor trends in identity, authentication, personalisation and account-based experiences, translating insight into action.
About You:
- Proven experience as a Product Manager working on customer-facing, high-traffic digital products, ideally within e-commerce or consumer platforms.
- Experience owning foundational or platform products (e.g. identity, profile, account, payments, checkout, personalisation, data platforms).
- Strong understanding of customer journeys across registration, login and account management, and how friction impacts conversion and retention.
- Comfortable working in agile, cross-functional teams alongside engineers, designers and analysts.
- Data-driven mindset, with experience using analytics tools (e.g. Power BI, Adobe Analytics, Contentsquare, Optimizely or similar) to inform decisions and measure impact.
- Able to navigate technical complexity, security considerations and regulatory constraints without losing sight of the customer.
- Clear communicator and storyteller who can bring stakeholders along the journey and make trade-offs explicit.
- Proactive, pragmatic, and comfortable taking ownership in a fast-moving environment.
Benefits:
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Product Manager – Customer Profile & Identity (12‑month FTC) in London employer: 慨正橡扯
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to express their true selves while driving innovation in the fashion tech space. With a strong emphasis on collaboration, our team enjoys the flexibility of hybrid working, alongside generous benefits such as an employee discount, private medical care, and personalised learning opportunities. Join us in London, where you can make a meaningful impact on millions of customers while growing your career in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager – Customer Profile & Identity (12‑month FTC) in London
✨Connect with Product Management Communities
Dive into online communities like Product School or Mind the Product. Engage in discussions, share your insights, and ask questions. This can help you build relationships and visibility in the product management scene, plus you might hear about temp roles before they even get posted!
✨Attend Industry Meetups and Workshops
Check out local meetups or workshops specifically targeted at product management. These gatherings are prime spots to meet hiring managers and fellow practitioners. Plus, they often lead to connections that can help you land temporary roles.
✨Showcase Your Work with a Portfolio
Even if you're after a temporary gig, having a solid portfolio is key! Include case studies of past projects, highlighting your role and how you drove product success. Use platforms like Behance to display your work visually.
✨Apply Directly on Company Websites
When you spot a temp role like Product Manager – Customer Profile & Identity (12‑month FTC) at 慨正橡扯, go straight to their website to apply. Direct applications often have a better chance of standing out since they show commitment. It's worth the extra effort, trust us!
We think you need these skills to ace Product Manager – Customer Profile & Identity (12‑month FTC) in London
Some tips for your application 🫡
Show Off Your Product Sense:In product management, we want to see your understanding of user needs and business value. When you're crafting your CV and cover letter, highlight specific products you've worked on, the methodologies you used, and how those experiences shaped your product sense. If you have insights into user journey mapping, competitive analysis, or product lifecycle, make sure to feature them!
Highlight Relevant Experience:For a temporary role, employers often look for candidates who can hit the ground running. Make sure your written application showcases not just your past roles, but also specific outcomes you've driven. Don't shy away from using metrics—how did your contributions impact the product or team? We love when you quantify your achievements!
Be Ready to Adapt:Temporary positions can often lead to quick changes in direction. In your cover letter, convey your adaptability and eagerness to learn. Mention any experiences where you’ve had to pivot or adjust your approach to meet project goals. Talk about how you thrive in dynamic environments—it'll really resonate with us at 慨正橡扯!
Link to Your Portfolio:If you've worked on product roadmaps, user stories, or any visualisations, link to your portfolio in your application. Even a personal project that demonstrates your skills as a product manager can show your proactive approach. It's a great way for us to see your work in action and understand your style. And remember, apply through our website to make it easier for us to find you!
How to prepare for a job interview at 慨正橡扯
✨Show Off Your Product Knowledge
Make sure we can discuss the product lifecycle with confidence! Be ready to showcase your understanding of key concepts in product management, such as roadmap planning and user research. We want to hear about any tools you're familiar with, like JIRA or Trello, as they’re popular in this space!
✨Agile Mindset is Key
As a temporary role, they'll want us to hit the ground running. Brush up on Agile methodologies and be prepared for scenario-based questions where you might need to demonstrate how you'd handle shifting priorities or tight deadlines. Show that you can think on your feet and adapt quickly!
✨Bring Your Portfolio of Projects
If you've got any product projects up your sleeve—be it case studies or live examples—bring them along! For a temporary position, they’re going to want to see tangible results from your previous work, so don't hold back on demonstrating how you've made an impact in past roles.
✨Communicate Clearly and Concisely
They’ll be looking to see how you articulate your ideas, so practice your pitch! Make sure we can summarise complex product requirements into clear, understandable language. Being able to express yourself well is vital in product management, especially in a temporary role where quick collaboration is essential!
