At a Glance
- Tasks: Lead GEO content strategy, optimising high-value content for SEO and AI platforms.
- Company: Join Vitality, a forward-thinking company that values innovation and collaboration.
- Benefits: Enjoy bonuses, up to 12% pension matching, and award-winning health insurance.
- Other info: Flexible working, career growth opportunities, and a supportive environment await you.
- Why this job: Shape the future of content with cutting-edge strategies and make a real impact.
- Qualifications: Strong editorial skills, SEO experience, and comfort with AI tools required.
The predicted salary is between 50000 - 65000 £ per year.
Team – Technical Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Sharp editorial and SEO instinct
- Confident using AI to scale quality content
- Strong strategic mindset with a focus on growth and performance
What this role is all about:
You’ll take the lead in shaping how our brand shows up across search and emerging AI platforms, owning, scaling and optimising high-value GEO content clusters that build lasting authority and trust. Combining editorial judgement with AI-enabled production, you’ll create high-quality, high-volume content that delivers real impact, grounded in SEO best practice, EEAT principles and established topic expertise.
Key Actions:
- Take ownership of end-to-end GEO content cluster strategy within agreed topic areas, acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences.
- Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks, search intent and existing topic authority.
- Ensure every piece of content reflects strong EEAT principles, bringing in expert input, evidence-led insight and clear editorial oversight.
- Use AI tools thoughtfully to support your workflow, accelerating research, drafting and repurposing while maintaining high editorial standards and quality control.
- Commission and manage multimedia content, including video explainers, to strengthen visibility across on-site and off-site channels.
- Expand the reach of your content through syndication and distribution across platforms like Reddit and other relevant communities.
- Continuously optimise and refresh content clusters to improve GEO performance, reduce duplication and deepen topical authority.
- Collaborate with SEO, editorial, social (video) and subject matter experts to ensure your work is consistent, accurate and strategically aligned.
What do you need to thrive?
- Strong editorial background with experience in SEO led or topic cluster content strategies.
- Proven ability to manage complex content ecosystems rather than one-off articles.
- Excellent understanding of EEAT, authority building and trust signals in modern search.
- Comfortable using AI tools to scale production while maintaining editorial standards.
- Experience working with video, multimedia or social first content formats.
- Highly organised, strategic thinker with clear editorial judgement and ownership mindset.
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance.
- A pension of up to 12%– We will match your contributions up to 6% of your salary.
- Our award-winning Vitality health insurance – With its own set of rewards and benefits.
- Life Assurance – Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
GEO Content Strategist: SEO, AI & Growth Lead in London employer: 慨正橡扯
At Vitality, we pride ourselves on being an exceptional employer that champions employee well-being and growth. Our hybrid working model allows for flexibility, while our commitment to health and wellness is reflected in our award-winning health insurance and generous pension contributions. Join us in a vibrant London office where you can thrive in a supportive environment that values your contributions and encourages you to be your best self.
StudySmarter Expert Advice🤫
We think this is how you could land GEO Content Strategist: SEO, AI & Growth Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if it relates to SEO and content strategy. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their content strategy, and come armed with ideas on how you can contribute. We want to see your passion and strategic mindset shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace GEO Content Strategist: SEO, AI & Growth Lead in London
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your sharp editorial and SEO instincts in your application. We want to see how you've used these skills in past roles, so don’t hold back on sharing specific examples!
Embrace AI in Your Writing:Since this role involves using AI tools to scale content, let us know how you've confidently integrated AI into your workflow. Share any cool projects where AI helped you produce high-quality content efficiently.
Demonstrate Your Strategic Mindset:We’re looking for someone with a strong strategic mindset focused on growth and performance. In your application, explain how you've approached content strategies in the past and the impact they had on your previous employers.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow our process!
How to prepare for a job interview at 慨正橡扯
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss how you would approach building authority and trust through content, and have examples of successful strategies you've implemented in the past.
✨Show Off Your AI Skills
Since this role involves using AI tools, come prepared with specific examples of how you've used AI to enhance content production. Discuss any tools you're familiar with and how they helped you scale quality content while maintaining editorial standards.
✨Demonstrate Strategic Thinking
Be ready to talk about your strategic mindset. Think about how you would plan and deliver pillar-led content clusters and be prepared to share your thoughts on aligning content with SEO frameworks and search intent.
✨Bring Your Editorial A-Game
Highlight your editorial judgement and experience managing complex content ecosystems. Prepare to discuss how you ensure every piece of content reflects strong EEAT principles and how you collaborate with other teams to maintain accuracy and consistency.
