Director of Brand in London

At Metro Bank, we believe the best banking experience starts with people who genuinely care. We’re not just delivering banking services - we’re building trust through authentic connections. Here, our people come first; our colleagues are part of a team that values individuality, collaboration, and long-standing relationships. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

What you will do

• Lead and evolve our brand strategy and positioning, ensuring it is distinctive, relevant and drives impact across everything we do.
• Make our brand the lens for decision-making, embedding it into how we prioritise, design and deliver propositions, experiences and communications.
• Shape and continuously refine our visual and verbal identity, ensuring a consistent, standout brand across all channels and audiences.
• Put in place clear brand governance, frameworks and tools that enable teams to confidently and consistently bring the brand to life at pace.
• Reimagine how the brand comes to life in our stores and service experiences, creating a differentiated, experience-led banking model customers love.
• Define and lead our content, social and consumer PR strategy, building a strong external voice aligned to our brand narrative and growth ambitions.
• Build, inspire and lead a high-performing team and creative ecosystem, while clearly linking brand performance to commercial outcomes and long-term value.

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.

What you will need

• Proven track record of leading enterprise-wide brand strategy and transformation, ideally within challenger or disruptor brands.
• Strong commercial acumen, with the ability to link brand investment to growth, trust and long-term business performance.
• Exceptional creative judgement, setting a clear vision while ensuring high-quality execution at scale.
• Ability to influence at all levels, aligning stakeholders and driving decisions in a complex, fast-paced environment.
• Outstanding storytelling capability, creating compelling narratives that build belief internally and differentiation externally.
• Systems thinker who can translate strategy into scalable frameworks, embedding the brand consistently across a multi-channel organisation.
• Inspiring leadership style with a passion for building, developing and empowering high-performing teams.

Our promise to you

We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts! We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!)