At a Glance
- Tasks: Lead paid social strategy and integrate organic content for Jet2.com and Jet2holidays.
- Company: Join a dynamic team at Jet2, a leader in travel and leisure.
- Benefits: Enjoy discounts on flights, retail, and hybrid working options.
- Other info: Opportunity to manage a team and collaborate with top media platforms.
- Why this job: Make an impact in the fast-paced world of social media marketing.
- Qualifications: Experience in paid and organic social campaigns with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Reporting to the Senior Social Media Manager, our Social Media Lead is an exciting role within our Social Media team. You’ll lead the day-to-day paid social strategy, planning and performance across Jet2.com and Jet2holidays, while acting as a key support to the Senior Social Media Manager in overseeing organic social output, creative planning and wider social integration. This role will help connect paid, organic and influencer activity into one joined-up social approach, driving brand awareness, consideration, engagement, bookings and long-term value.
You’ll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights
- Jet2holidays
- Many retail discounts on travel and leisure, health and wellbeing, eating out, shopping and lifestyle
- Hybrid working
What you’ll be doing:
- Paid Social Strategy & Media Planning: Lead the day-to-day paid social strategy across campaigns, partnerships and always-on activity, planning activity across key platforms including Meta, TikTok, YouTube, Pinterest, Reddit and Snapchat.
- Campaign Delivery & Budget Management: Lead the setup, delivery and optimisation of paid social campaigns, while owning budget tracking, pacing and spend visibility across the wider social team to support strong financial management and joined-up planning.
- Performance, Testing & Reporting: Track campaign performance against agreed KPIs, compile performance updates, analyse campaign data and lead testing plans to identify learnings and improve paid social performance.
- Organic Social & Creative Integration: Support the team with social planning and creative development, helping ensure organic, paid and influencer activity is joined up and content is platform-native and optimised for performance.
- Partner Management & Team Leadership: Build strong relationships with media owners and platform partners including Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat and Smartly, while line managing agreed team members and supporting paid media capability across the wider team.
What you’ll have:
- Paid and Organic Social Experience: Proven experience planning, implementing and optimising paid and organic social campaigns across key platforms.
- Media Planning Proficiency: Skilled in using digital and social platforms, ad managers and reporting tools to manage media campaigns.
- Performance Focus: Strong understanding of campaign optimisation, testing, reporting and using data to inform recommendations.
- Budget Management: Experience managing paid social budgets and tracking spend against campaign objectives.
- Communication Skills: Excellent written and verbal communication skills, with strong stakeholder and partner management experience.
- Self-Starter: Able to work independently, take initiative and manage multiple priorities effectively.
- Desirable Skills: Experience working with creators, influencers, paid partnership ads, Sprinklr, CreatorIQ or Smartly, and knowledge of the travel industry.
Social Media Lead in Leeds employer: 慨正橡扯
At Jet2.com and Jet2holidays, we pride ourselves on being an exceptional employer that fosters a vibrant work culture and prioritises employee growth. As a Social Media Lead, you'll enjoy a range of benefits including generous colleague discounts on flights and holidays, as well as hybrid working options that promote work-life balance. Join us in a dynamic environment where your creativity and strategic thinking will drive meaningful engagement and brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and strategies. This will give you an edge when chatting with hiring managers and show them exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s social media presence. Be ready to discuss how you can enhance their paid and organic strategies. Tailoring your approach will demonstrate your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Social Media Lead in Leeds
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see how you connect with the platforms and trends that matter. Share any personal projects or campaigns you've worked on that highlight your creativity and strategic thinking.
Tailor Your Experience:Make sure to customise your application to reflect the skills and experiences that align with the role. Highlight your paid and organic social experience, and don’t forget to mention any specific platforms you’ve worked with. We love seeing how your background fits into our vision!
Be Data-Driven:Since performance is key in this role, include examples of how you've used data to optimise campaigns. Talk about the KPIs you’ve tracked and the results you’ve achieved. This will show us that you’re not just creative but also analytical, which is super important for us.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. A personal touch can make you stand out, so feel free to share why you’re excited about joining StudySmarter and how you can contribute to our team!
How to prepare for a job interview at 慨正橡扯
✨Know Your Platforms
Make sure you’re well-versed in the key social media platforms mentioned in the job description. Familiarise yourself with their ad managers and reporting tools, as this will show your potential employer that you can hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of past paid and organic social campaigns you've led. Highlight your role in planning, execution, and optimisation, and be ready to discuss the results and learnings from those campaigns.
✨Demonstrate Budget Savvy
Be prepared to talk about your experience managing budgets for social campaigns. Discuss how you tracked spending and ensured financial efficiency, as this is crucial for the role.
✨Communicate Effectively
Since communication skills are key, practice articulating your thoughts clearly and confidently. Think about how you would explain complex campaign data to stakeholders who may not be as familiar with social media metrics.
