At a Glance
- Tasks: Lead analytics to enhance digital experiences for millions of customers.
- Company: Join Holland & Barrett, a leader in health and wellness.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with mentorship opportunities and career development.
- Why this job: Make a real impact on how people engage with their wellness journey.
- Qualifications: Strong experience in digital analytics and advanced SQL skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Holland & Barrett, we're here to make health and wellness a way of life for everyone. As a Lead Analyst, you'll help shape how we use data to improve digital experiences for millions of customers. Joining our Omnichannel Analytics team, you'll lead insight across web, app and omnichannel journeys—helping teams make better decisions, faster. This is a role where your work directly improves how people discover, choose and engage with their wellness.
Location & Working Arrangement
London, UK – Full-time. We offer hybrid working, with occasional presence at our London office (typically 2 days per week for collaboration and team connection).
The Role
- Lead analytics across key digital journeys, products and initiatives
- Partner with Product, UX, Marketing and Digital Trading teams to shape data-led decisions
- Analyse customer behaviour, conversion and engagement using advanced SQL
- Build dashboards that bring clarity to performance, trends and opportunities
- Support experimentation, including A/B test design and analysis
- Lead deep-dive investigations to uncover insights and drive improvements
- Ensure consistency and quality in metrics, definitions and reporting
- Collaborate with BI, Data Engineering and analytics teams to deliver end-to-end solutions
- Mentor and support other analysts, helping grow team capability
The Person
- Strong experience in digital or product analytics, ideally within ecommerce or customer-facing platforms
- Advanced SQL skills and confidence working with large, complex datasets
- Deep understanding of digital metrics, customer journeys and experimentation
- Ability to partner with senior stakeholders and translate business needs into insight
- Experience owning analysis from problem definition through to recommendation
- Clear and confident communication, making data accessible to different audiences
- A collaborative mindset, with experience working across cross-functional teams
- Passion for developing others through coaching or mentorship
- A degree in a quantitative field or equivalent experience
Call to Action
If you're excited by using data to shape meaningful digital experiences—and want to make a real impact at scale—we'd love to hear from you. Apply today and help us build better journeys for every body.
Lead Digital Analytics for Web & App Experiences employer: 慨正橡扯
Holland & Barrett is an exceptional employer that prioritises health and wellness, offering a dynamic work environment in London where you can make a tangible impact on millions of customers' lives. With a strong focus on collaboration, employee growth, and hybrid working arrangements, we empower our team members to thrive through mentorship and innovative projects. Join us to be part of a culture that values data-driven insights and fosters meaningful connections within the wellness community.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Digital Analytics for Web & App Experiences
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Holland & Barrett. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got experience with SQL or digital analytics, create a mini-project or dashboard to showcase your abilities. Share it during interviews to demonstrate your hands-on expertise.
✨Tip Number 3
Prepare for the interview by understanding their products and customer journeys. Think about how you can use data to improve these experiences and come ready with ideas to discuss.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Lead Digital Analytics for Web & App Experiences
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Lead Digital Analytics. Highlight your experience with digital analytics, SQL skills, and any relevant projects that showcase your ability to improve customer journeys.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about health and wellness. Share specific examples of how you've used data to drive decisions and improve digital experiences in previous roles.
Showcase Your Analytical Skills:In your application, don’t just list your skills—demonstrate them! Include examples of how you've tackled complex datasets or led A/B tests, and how those efforts resulted in actionable insights.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for this exciting opportunity to shape digital experiences at Holland & Barrett.
How to prepare for a job interview at 慨正橡扯
✨Know Your Data Inside Out
Make sure you’re well-versed in digital analytics, especially in e-commerce. Brush up on your SQL skills and be ready to discuss how you've used data to drive decisions in previous roles. Prepare examples of how your insights have led to tangible improvements.
✨Understand the Customer Journey
Familiarise yourself with customer behaviour and engagement metrics. Be prepared to talk about how you’ve analysed these journeys in the past and what strategies you implemented to enhance user experiences. Show that you can think from the customer's perspective.
✨Collaborate Like a Pro
This role involves working with various teams, so highlight your experience in cross-functional collaboration. Share specific instances where you partnered with product, UX, or marketing teams to achieve a common goal. Emphasise your ability to communicate complex data insights clearly.
✨Show Your Mentorship Skills
Since mentoring is part of the role, be ready to discuss how you've supported others in their professional growth. Share examples of how you’ve coached analysts or contributed to team development. This will demonstrate your leadership potential and collaborative mindset.
