GTM Strategy Lead (12 Month FTC)

At Metro Bank, we believe the best banking experience starts with people who genuinely care. We’re not just delivering banking services - we’re building trust through authentic connections. Here, our people come first; our colleagues are part of a team that values individuality, collaboration, and long-standing relationships. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

What you will do:

• Leading the development and delivery of an integrated go-to-market strategy across channels, aligning proposition, ambition and route to market.
• Acting as the central orchestrator across product, brand, digital, stores, sales, servicing, and marketing to deliver a seamless end-to-end customer experience.
• Translating strategy into a clear, prioritised delivery roadmap in partnership with PMO, ensuring strong governance, tracking and outcomes.
• Managing dependencies across value streams and squads, ensuring work is sequenced, aligned, and delivered at pace.
• Defining and executing launch and rollout strategies, including scaled market activation across overlapping delivery phases.
• Building and embedding customer engagement frameworks, including CRM, lifecycle journeys, and communication strategies.
• Establishing clear performance metrics, dashboards and KPIs, linking go-to-market activity to commercial and customer outcomes.

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.

What you will need:

• Proven track record of delivering complex, large-scale go-to-market strategies within matrix organisations.
• Strong execution focus, with the ability to turn strategy into delivery at pace and with impact.
• Deep experience across customer lifecycle management and multi-channel ecosystems.
• Outstanding stakeholder management skills, with the ability to influence and align at senior and executive level.
• Strong commercial acumen, with a clear link between go-to-market activity, growth and customer outcomes.
• Ability to navigate ambiguity, manage competing priorities and drive clarity in fast-moving environments.
• Exceptional communication and storytelling skills, simplifying complexity and bringing others with you.

Our promise to you:

We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts! We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!).

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Good luck!