At a Glance
- Tasks: Lead growth marketing strategy and build a data-driven growth system.
- Company: Innovative pre-IPO challenger bank in London.
- Benefits: 28 days leave, performance bonus, equity, and private health insurance.
- Other info: Opportunity for significant career growth and board-level visibility.
- Why this job: Shape the future of banking with impactful growth strategies.
- Qualifications: Proven experience in growth marketing within fintech or high-growth businesses.
The predicted salary is between 70000 - 90000 £ per year.
Location: London (Oxford Circus) Hybrid: 2 days per week Reports to: Director of Brand & Marketing
The Opportunity
This is a growth ownership role, not a campaign management role. You'll define how Monument acquires, activates and retains clients at scale - building a modern, data‑led growth system with rigorous experimentation, sharp performance marketing and lifecycle thinking that goes well beyond the first deposit. For the right person, this is a career‑defining role: architect of growth at a pre‑IPO challenger bank, in a segment nobody has properly cracked, with the mandate to build it right from day one.
What You’ll Do
- Build and own growth strategy. Design the growth marketing function from scratch and own the roadmap from insight to outcome.
- Build the experimentation engine. Design and run rapid test‑and‑learn cycles across creative, channels, targeting and messaging.
- Scale performance marketing. Build and optimise paid channels including search, social and display, with a focus on efficiency, attribution and measurable return.
- Drive lifecycle marketing. Build onboarding, engagement and retention programmes through CRM, email and in‑app journeys.
- Optimise the funnel. Own end‑to‑end conversion performance and drive landing page testing and CRO in partnership with Product and Design.
- Use data to drive decisions. Report clearly on CAC, LTV, conversion rates and channel ROI - and bring those decisions into commercial conversations.
- Balance speed and control. Operate within a regulated environment with confidence, working creatively within constraints without treating compliance as a blocker.
- Leverage technology and AI. Select and implement modern tools and automation to improve efficiency and stay ahead of the curve.
The Challenges You’ll Tackle
- Building with no blueprint. Foundational decisions on stack, channels, measurement and process will shape how Monument grows for years.
- Winning a discerning audience. The mass affluent don’t respond to generic digital playbooks. Your strategies must be sophisticated and genuinely reflective of what this community values.
- Pacing inside a regulated environment. Experimentation and compliance must move together, not in conflict.
- Turning depositors into long‑term clients. Lifecycle thinking is as important as top‑of‑funnel performance.
The Mindset
- Bias to Action. Test, learn, iterate - prioritise outcomes over perfection.
- Radical Ownership. Accountable for growth metrics, not just activity.
- Challenge with Intent. Push for better performance through data and evidence.
- Intellectual Humility. Let results guide decisions and adapt when evidence changes.
- Low ego, high standards. Confident in convictions, open in thinking, collaborative in approach.
What You Bring
- Proven growth or performance marketing experience in fintech, challenger banks or high‑growth digital businesses.
- Experience building or significantly scaling a growth function from an early stage.
- Deep expertise in paid acquisition channels - building, scaling and optimising them.
- A track record of structured experimentation that drives strategic decisions.
- Hands‑on lifecycle marketing, CRM and customer journey experience.
- Strong analytical capability across attribution, CAC, LTV and channel ROAS.
- Confidence with modern martech and AI tools; experience selecting and implementing the stack is a plus.
- Ability to balance creative instinct with commercial rigour.
- Experience in regulated environments is advantageous; the right mindset matters more.
What’s In It For You
- Build the growth engine itself - no legacy, genuine commercial backing, foundational decisions that matter.
- Work in a segment where the problem is genuinely unsolved.
- Operate with board‑level visibility at a critical stage.
- Be measured by results and impact, not meetings or decks.
Benefits
- 28 days annual leave plus 8 bank holidays
- Performance bonus
- Equity after probation
- Enhanced pension (9% employer contribution + 1% match when you contribute a minimum of 1%)
- Private health insurance with family cover
- Optical and dental cover
- Online GP service for you and your family
- Life assurance
- Flexible hybrid working, including options to work from abroad
- Enhanced parental leave
- Personal learning and development budget
Growth Marketing Lead employer: 慨正橡扯
Monument is an exceptional employer, offering a unique opportunity to shape the growth strategy of a pre-IPO challenger bank in the heart of London. With a strong focus on employee development, a flexible hybrid working model, and a comprehensive benefits package including equity options and enhanced parental leave, Monument fosters a culture of innovation and accountability where your contributions directly impact the company's success. Join us to build a modern, data-led growth system in a dynamic environment that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Tip Number 1
Get your networking game on! Reach out to people in the fintech space, especially those who work at challenger banks. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes. Use data to back up your achievements and demonstrate how you can drive results.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their growth strategies and how you could contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Show Your Growth Mindset:When writing your application, make sure to highlight your bias to action and how you've tested, learned, and iterated in previous roles. We want to see that you’re all about outcomes over perfection!
Be Data-Driven:Since this role is all about using data to drive decisions, include specific examples of how you've used metrics like CAC, LTV, and conversion rates to inform your strategies. We love a good number cruncher!
Tailor Your Experience:Make sure to align your past experiences with the challenges we face at Monument. Talk about your experience in fintech or high-growth digital businesses, and how you’ve tackled similar problems before.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at 慨正橡扯
✨Know Your Growth Marketing Inside Out
Make sure you’re well-versed in growth marketing strategies, especially in fintech. Brush up on your knowledge of performance marketing, lifecycle marketing, and how to leverage data for decision-making. Be ready to discuss specific examples from your past experiences that showcase your ability to build and scale growth functions.
✨Demonstrate Your Experimentation Mindset
Since this role involves building an experimentation engine, come prepared with examples of how you've designed and executed rapid test-and-learn cycles. Talk about the results you achieved and how those informed your strategic decisions. Show them you’re not afraid to test, learn, and iterate!
✨Showcase Your Analytical Skills
Be ready to dive into metrics like CAC, LTV, and channel ROI. Prepare to discuss how you’ve used these metrics to drive growth in previous roles. They’ll want to see that you can balance creative instincts with a strong analytical approach, so bring your A-game when it comes to numbers!
✨Understand the Regulatory Landscape
Since this role operates within a regulated environment, demonstrate your understanding of compliance and how it impacts growth strategies. Share any experiences where you successfully navigated regulatory challenges while still pushing for innovative marketing solutions. This will show you can balance speed and control effectively.
