At a Glance
- Tasks: Join a dynamic team to optimise digital experiences through data-driven experimentation.
- Company: VMO2, a leading digital company with a fun and friendly culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent career advancement opportunities.
- Why this job: Make a real impact by solving customer problems and enhancing digital journeys.
- Qualifications: 3+ years in Martech/Adtech, strong data analysis skills, and experience with optimisation tools.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Digital Experimentation (CRO) Analyst to join the VMO2 Experimentation (CRO) teams within the Digital division. You will be working in a fast‑paced, ever‑evolving, fun and friendly cross‑functional squad environment. Teams are responsible for optimising and improving the VMO2 digital experience by solving customer problems while achieving business goals, through quick cycles of data‑led experiments and innovation, maintaining excellent customer experience.
This role is hands‑on, data‑driven and impact‑focused. You will be responsible for providing evaluations based on experiments while turning web analytics, funnel analysis and customer insights into clear recommendations that shape business priorities and improve outcomes across the Digital journeys.
Responsibilities and accountabilities
- Experimentation and optimisation
- Support a wide-ranging implementation of Experimentation activities across websites using both client‑side and server‑side techniques.
- Build forecasting and optimisation models for strategic decisions.
- Support A/B testing and experimentation initiatives, including test design, measurement and analysis.
- Evaluate test results and provide clear recommendations on next steps.
- Contribute to a culture of continuous improvement through data‑led learning and iteration.
- Drive the type of experimentation method used for the right case from AB, MAB, Multi‑var, Personalisation, Stats Accelerator and others.
- Journey and funnel analysis
- Analyse end‑to‑end customer journeys.
- Identify drop‑offs, friction points and behavioural patterns across web and mobile journeys.
- Perform funnel, cohort and path analysis to understand how customers interact with products and features.
- Translate insights into clearly articulated problems and opportunities for the squad to address.
- Web analytics and measurement
- Own and maintain product and journey dashboards, ensuring consistent and reliable reporting.
- Work with tools such as GA4, Tableau, Optimizely and ContentSquare.
- Define and track KPIs such as conversion rate, drop‑off, take‑up, funnel completion and revenue impact.
- Ensure events, tracking and tagging are correctly implemented and fit for purpose.
- Stakeholder collaboration
- Act as the product analytics partner within the squad, translating complex data into clear, actionable insights.
- Communicate findings clearly to Product Owners, designers and engineers.
- Collaborate with central analytics and data teams to align standards, definitions and tooling.
Minimum Criteria
- 3+ years’ experience working in a Martech/Adtech or data‑driven marketing environment.
- Knowledge or experience of Google Cloud Platform products such as BigQuery, database SQL or experience with similar cloud solutions would be desirable.
- Have a practical knowledge and passion for stats and data models and visualisation Toolkit and data warehouse.
- Practical experience of using digital data – ideally Optimizely or a similar enterprise optimisation platform.
- Data processing for customer segmentation: SQL is highly desirable, Javascript including Node.js or Python would be an advantage.
- Practical experience of using data visualisation tools such as Looker and Tableau.
- Enjoys task‑focused delivery, a fast pace of work, overcoming challenges by careful and swift prioritisation calls.
CRO or Experimentation Analyst employer: 慨正橡扯
At VMO2, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work culture that thrives on innovation and data-driven decision-making. Our teams in Paddington, Reading, Manchester, and Birmingham enjoy a supportive environment that fosters continuous learning and professional growth, with opportunities to engage in impactful experimentation that directly enhances the customer experience. Join us to be part of a forward-thinking organisation where your contributions are valued and can lead to meaningful change in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land CRO or Experimentation Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data-driven projects and experiments. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and experimentation. Use real examples from your experience to demonstrate your problem-solving skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace CRO or Experimentation Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRO Analyst role. Highlight your experience with data-driven marketing and any relevant tools like Google Cloud Platform or Optimizely. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital experimentation and how you can contribute to our team. Keep it engaging and make it personal – we love a bit of personality!
Showcase Your Analytical Skills:In your application, be sure to showcase your analytical skills. Mention specific projects where you've used data to drive decisions or improve outcomes. We’re all about data-led experiments, so let us know how you’ve made an impact!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our fun and friendly squad. We can’t wait to hear from you!
How to prepare for a job interview at 慨正橡扯
✨Know Your Data Tools
Make sure you’re familiar with the tools mentioned in the job description, like GA4, Tableau, and Optimizely. Brush up on your SQL skills too, as they’ll likely come up during the interview. Being able to discuss how you've used these tools in past roles will show you're ready to hit the ground running.
✨Showcase Your Experimentation Experience
Prepare specific examples of A/B tests or other experimentation initiatives you've led. Be ready to discuss the design, measurement, and analysis processes you followed, as well as the outcomes. This will demonstrate your hands-on experience and data-driven mindset.
✨Understand Customer Journeys
Familiarise yourself with the concept of customer journeys and be prepared to discuss how you’ve analysed them in the past. Think about how you identified drop-offs and friction points, and be ready to share insights that could improve digital experiences.
✨Communicate Clearly
Since this role involves collaborating with various stakeholders, practice explaining complex data insights in simple terms. You might be asked to present findings or recommendations, so being articulate and clear will set you apart from other candidates.
