At a Glance
- Tasks: Manage and optimise customer marketing campaigns to enhance user experience.
- Company: Join Moneybox, an award-winning wealth management platform making a positive impact.
- Benefits: Competitive salary, growth opportunities, and a vibrant team culture.
- Other info: Collaborative environment with a focus on learning and personal development.
- Why this job: Be part of a fast-growing company that empowers people to build wealth.
- Qualifications: 3+ years in CRM, knowledge of HTML, and experience with CRM platforms.
The predicted salary is between 35000 - 45000 £ per year.
About Moneybox
At Moneybox, our mission is to give everyone the means to get more out of life. We're guided by our belief that wealth isn't about the money, it's about the means to more - more freedom, opportunities, possibilities, and peace of mind. Moneybox is an award-winning wealth management platform, helping over one and a half million people build wealth throughout their lives, whether they’re saving and investing, buying their first home, or planning for retirement.
Job Brief
Moneybox is growing rapidly, and our CRM team is no exception. We have more customers, more accounts, more content and more features than ever before. A key driver of that growth has been our ongoing communication and engagement with existing customers. The management of these communications (both automated and manual) is getting understandably more complex in line with the increasing number of products and features we offer. We’re looking for an experienced CRM Lifecycle Executive to coordinate our ever-growing customer marketing campaigns. This person will play a key role in building a more engaging and personalised experience for our community and in driving commercial value for the business.
The CRM Lifecycle Executive will have a strong focus on the end-to-end management of a customer’s journey using owned touchpoints to deliver the best possible experience for the customer and for the business. They will be responsible for overseeing the use of owned channels to drive engagement, improve retention and maximise cross-sell. They will work closely with our mission-based teams (Wealth, Savings & Homebuying) to help manage, optimise and personalise the user journey throughout the app and our communications.
What you'll do
- Assist in executing and iterating end-to-end CRM lifecycle programs, including email, in-app messages, push notifications, and on-platform messaging.
- Collaborate with the CRM Lifecycle Manager to execute the lifecycle roadmap across Wealth, Savings and Homebuying, ensuring ongoing monitoring, evaluation, and optimisation of all activities.
- Utilise data and segmentation models to deliver targeted messages to the right users, at the right time, through the most effective channels.
- Assist in preparing and distributing post-campaign performance reports, recommending actionable insights for continuous improvement.
- Contribute and implement A/B tests to continually improve campaign effectiveness through structured testing plans.
- Collaborate closely with Marketing, Product, and Insight teams to ensure alignment and effective execution of automation comms.
Who You Are
- Have a genuine interest in Moneybox and the services we offer.
- Excited about being part of a fast-growing company that’s trying to make a positive mark on the world.
- A driven, ambitious individual who’s looking to continue to build their career at an exciting, very-fast-growing company.
- A proactive self-starter who combines a bias for action, with strong organisational skills, attention to detail and a willingness to learn and solve problems independently.
- Outgoing and confident outlook with a willingness to start conversations with people and get stuck in.
- Collaborative team player who can take feedback on board.
- Naturally personable, great communicator with a passion for their work and the people they work with.
- Knows how to have fun whilst maintaining a professional outlook.
Experience and Skills
- At least 3 years of relevant CRM experience in a consumer-facing environment.
- Knowledge of HTML and CMS systems is essential.
- Hands-on experience using CRM platforms is essential, such as Braze, to build and execute campaigns.
- Ability to translate customer needs and insights into a meaningful, actionable strategy.
- Capable of building data infrastructure and designing experiments with key stakeholders to generate actionable insights.
- Experience in project managing multiple workstreams and able to prioritise effectively.
- Able to take a highly detail-orientated, diligent, and methodical approach.
CRM Lifecycle Executive employer: 慨正橡扯
At Moneybox, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through continuous learning opportunities and a collaborative environment where innovative ideas are encouraged. Located in a dynamic sector, we offer competitive benefits and the chance to make a meaningful impact in the lives of our customers, all while working alongside passionate individuals who share a common goal of empowering others to achieve their financial aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 慨正橡扯 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 慨正橡扯 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 慨正橡扯 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace CRM Lifecycle Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 慨正橡扯. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 慨正橡扯:Show us that you’ve done your homework! In your application, briefly mention what you admire about 慨正橡扯’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 慨正橡扯
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 慨正橡扯 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 慨正橡扯, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
