At a Glance
- Tasks: Lead B2B marketing campaigns and drive growth in key verticals.
- Company: Join BT, a leader in secure connectivity and collaboration.
- Benefits: Tailored benefits, including bonuses, healthcare, and flexible leave options.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact while working with diverse teams and innovative projects.
- Qualifications: Experience in B2B marketing and strong collaboration skills.
The predicted salary is between 40000 - 50000 £ per year.
Locations: London, Birmingham, Bristol or Manchester
About the role
The Vertical Marketing professional will support the strategy and execution of integrated marketing campaigns within key verticals across CPS and Global. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes.
The individual in this role will be responsible for supporting the planning and executing of a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity.
What you’ll be doing
- Tactical delivery of campaigns, sponsorships and events in the vertical, working with agency and internal stakeholders to deploy and report on progress
- Support delivery of vertical communications, e.g. newsletters, emails
- Lead on creating new case studies and use cases for industry propositions
- Support the delivery of UK and global vertical marketing campaigns
- Write, edit, and direct the creation of vertical content
- Work with product and partner marketing to launch offers, incentives and new products into the vertical teams
- Support day-to-day sales enablement activity and work with Channel professional to ensure vertical content loaded on to sales portal
- Attend meetings and strategy sessions with vertical sales teams
- Work with account managers to ensure take up of marketing qualified leads and support sales teams with next steps and actions
- Report regularly to Vertical Manager on deliverables, performance and ROI for your activity
Essential Skills / Experience
- Able to support in all aspects of the marketing mix, including research, insight, message development, channel delivery and measurement.
- Previous experience in B2B marketing
- Ability to collaborate with multiple stakeholders across internal and external teams
- Confident in proposing new ideas into vertical plan
- Customer centric – supporting the creation of vertical programmes to excite and attract new and existing customers
- Highly organised with good project management skills
- Good collaboration skills across various teams to deliver targeted activity into the vertical
- Measuring program effectiveness and ROI
Desirable Skills / Experience
- Experience in delivering marketing campaigns
- Good relationship building skills
- Good commercial acumen
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK. We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
Vertical Marketing Pro: Lead B2B Campaigns & Growth in Bristol employer: 慨正橡扯
BT Business is an exceptional employer that prioritises employee growth and wellbeing, offering a tailored benefits package that includes a 10% annual bonus, access to a 24/7 online private GP, and generous parental leave. With a strong commitment to diversity and inclusion, BT fosters a collaborative work culture where innovative ideas are encouraged, allowing employees to make a meaningful impact while serving a diverse range of business customers across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Pro: Lead B2B Campaigns & Growth in Bristol
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous campaigns and projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its verticals thoroughly, and come armed with questions that show your interest. Tailor your responses to highlight how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Vertical Marketing Pro: Lead B2B Campaigns & Growth in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vertical Marketing Pro role. Highlight your B2B marketing experience and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique skills to the table!
Showcase Your Campaign Success:When detailing your past experiences, focus on specific campaigns you've led or contributed to. Share metrics and outcomes that demonstrate your ability to generate leads and drive revenue. We love numbers that tell a story!
Be Creative with Content:Since the role involves creating vertical content, don’t hesitate to share examples of your writing or content creation. Whether it's newsletters, case studies, or social media posts, show us your flair for engaging communication that resonates with customers.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at 慨正橡扯
✨Know Your Vertical Inside Out
Before the interview, dive deep into the specific verticals you'll be working with. Understand the key players, trends, and challenges in the industry. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can contribute effectively.
✨Showcase Your Campaign Successes
Be ready to discuss specific B2B marketing campaigns you've led or contributed to. Highlight the strategies you used, the results achieved, and how you measured success. Use metrics to back up your claims, as this demonstrates your ability to deliver ROI, which is crucial for this role.
✨Prepare for Collaborative Scenarios
Since this role involves working with various stakeholders, think of examples where you've successfully collaborated with teams. Be prepared to discuss how you handle differing opinions and ensure everyone is aligned towards a common goal. This will showcase your teamwork and communication skills.
✨Bring Ideas to the Table
Don't shy away from proposing new ideas during the interview. Think about innovative marketing strategies or programmes that could excite customers in the vertical. This shows your proactive nature and willingness to contribute to the company's growth, which is exactly what they’re looking for.
