At a Glance
- Tasks: Support and execute integrated marketing campaigns across key verticals to generate leads and revenue.
- Company: Join BT Business, a leader in secure connectivity and collaboration for businesses.
- Benefits: Tailored benefits, including a 10% bonus, private GP access, and generous parental leave.
- Other info: Dynamic environment with opportunities for personal growth and innovation.
- Why this job: Make a real impact in a diverse team while developing your marketing skills.
- Qualifications: Experience in B2B marketing and strong project management skills required.
The predicted salary is between 35000 - 45000 £ per year.
Locations: London, Birmingham, Bristol or Manchester
The Vertical Marketing professional will support the strategy and execution of integrated marketing campaigns within key verticals across CPS and Global. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes.
The individual in this role will be responsible for supporting the planning and executing of a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity.
What you’ll be doing:
- Tactical delivery of campaigns, sponsorships and events in the vertical, working with agency and internal stakeholders to deploy and report on progress.
- Support delivery of vertical communications, e.g. newsletters, emails.
- Lead on creating new case studies and use cases for industry propositions.
- Support the delivery of UK and global vertical marketing campaigns.
- Write, edit, and direct the creation of vertical content.
- Work with product and partner marketing to launch offers, incentives and new products into the vertical teams.
- Support day-to-day sales enablement activity and work with Channel professional to ensure vertical content loaded on to sales portal.
- Attend meetings and strategy sessions with vertical sales teams.
- Work with account managers to ensure take up of marketing qualified leads and support sales teams with next steps and actions.
- Report regularly to Vertical Manager on deliverables, performance and ROI for your activity.
Essential Skills / Experience:
- Able to support in all aspects of the marketing mix, including research, insight, message development, channel delivery and measurement.
- Previous experience in B2B marketing.
- Ability to collaborate with multiple stakeholders across internal and external teams.
- Confident in proposing new ideas into vertical plan.
- Customer centric – supporting the creation of vertical programmes to excite and attract new and existing customers.
- Highly organised with good project management skills.
- Good collaboration skills across various teams to deliver targeted activity into the vertical.
- Measuring program effectiveness and ROI.
Desirable Skills / Experience:
- Experience in delivering marketing campaigns.
- Good relationship building skills.
- Good commercial acumen.
Our Package:
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- 10% on target annual bonus.
- Access to an online private GP 24/7 for you and your immediate family.
- Market-leading paid carers leave with up to 2 weeks off.
- Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay.
- Discounted EE and BT products, including mobile and broadband.
- Market leading Pension scheme – 5% from you and 10% from us.
- Holiday purchase scheme.
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK. We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
Vertical Marketing Executive in Bristol employer: 慨正橡扯
BT Business is an exceptional employer that prioritises employee growth and wellbeing, offering a tailored benefits package that includes a market-leading pension scheme, generous parental leave, and access to 24/7 private healthcare. With a strong commitment to diversity and inclusion, BT fosters a collaborative work culture where innovative ideas are encouraged, allowing employees to make a meaningful impact in the B2B sector while working in vibrant cities like London, Birmingham, Bristol, or Manchester.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Executive in Bristol
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have a lead on that perfect Vertical Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous marketing campaigns and successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Don’t just apply, engage! When you find a job on our website, tailor your approach by reaching out to someone in the company. A quick message expressing your interest can make a big difference.
✨Tip Number 4
Stay organised! Keep track of your applications and follow up if you haven’t heard back. A polite nudge can show your enthusiasm and keep you on their radar.
We think you need these skills to ace Vertical Marketing Executive in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vertical Marketing Executive role. Highlight your B2B marketing experience and any relevant campaigns you've worked on. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity:Don’t be shy about sharing your innovative ideas! In your application, mention any creative marketing strategies you've implemented in the past. We love candidates who can think outside the box and propose fresh concepts for our vertical marketing plans.
Be Customer-Centric:Emphasise your understanding of customer needs and how you've previously created programmes that excite and attract customers. We’re all about putting the customer first, so show us how you can contribute to that ethos in your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen and ready to take the next step in joining our awesome team!
How to prepare for a job interview at 慨正橡扯
✨Know Your Vertical Inside Out
Before the interview, dive deep into the specific verticals you'll be working with. Understand the current trends, challenges, and opportunities in those sectors. This will not only show your enthusiasm but also help you speak confidently about how you can contribute to their marketing strategies.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've worked on in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to back up your claims, as this demonstrates your ability to measure effectiveness and ROI, which is crucial for this role.
✨Be Ready to Collaborate
Since this role involves working with multiple stakeholders, be prepared to discuss your collaboration skills. Share examples of how you've successfully worked with different teams or external partners to deliver a project. This will illustrate your ability to navigate complex relationships and drive results.
✨Bring Fresh Ideas to the Table
Think of innovative ideas or strategies that could enhance their vertical marketing efforts. Presenting these during the interview shows initiative and creativity. It also aligns with their desire for someone who can propose new ideas and support the creation of exciting programmes for customers.
