At a Glance
- Tasks: Lead recruitment marketing strategies and create engaging campaigns across social media.
- Company: Join a forward-thinking company that values creativity and innovation.
- Benefits: Enjoy 26 days holiday, private medical insurance, and flexible benefits.
- Other info: Dynamic work environment with excellent career growth opportunities.
- Why this job: Make a real impact on employer branding and attract top talent.
- Qualifications: Experience in employer branding and strong copywriting skills required.
The predicted salary is between 45000 - 55000 £ per year.
Responsibilities
- Own and execute the full recruitment marketing strategy, from awareness through to application, supporting the needs of the Talent Partners across all target talent segments and geographies.
- Design and manage multi-channel campaigns across available professional and social media channels including LinkedIn, Indeed, Insta, programmatic job advertising etc. to drive qualified applicant flow.
- Build talent pipelines through targeted nurture campaigns, CRM sequencing, and retargeting, working closely with Talent Partners to align marketing activity to live roles and future hiring plans.
- Develop audience-first messaging frameworks for different candidate personas (e.g. early careers, engineers, commercial, leadership), ensuring content is tailored to their motivations, values, and channels.
- Manage recruitment marketing, optimising the channel content based on cost-per-applicant, cost-per-hire, and quality-of-hire data.
- Partner with Talent Partners to create job ad copy that converts, moving away from generic role descriptions toward content that reflects genuine culture and opportunity.
- Work with complementary functions to ensure our career site content and landing pages are optimised to improve candidate generation and conversion.
- Oversee job board and media partnerships, negotiating contracts and managing vendor relationships to maximise reach and ROI.
- Lead campaign planning around high-volume hiring periods, new market entries, or hard-to-fill roles, building bespoke go-to-market approaches for each.
- Track, report, and act on recruitment marketing metrics including impression-to-click rates, apply rates, source-of-hire, and candidate quality by channel.
- Competitor Intelligence Analysis: Carry regular audit/analysis for competitors’ employer brand activity, including initiatives, career page styling etc.
- AI Automation: Wherever possible, leveraging AI across all aspects of the Employer Branding lifecycle.
Qualifications
- Proven experience in employer brand, recruitment marketing, or talent acquisition marketing.
- Hands-on expertise running social and programmatic advertising campaigns, with the ability to set up, manage, and optimise campaigns directly.
- Strong copywriting ability able to write compelling job ads, campaign copy, social content, and longer-form employer brand narratives.
- Experience developing or refreshing an EVP, including the research, stakeholder engagement, and creative output involved.
- Proficiency with recruitment marketing platforms and applicant tracking systems.
- Data-literate: comfortable with campaign analytics, A/B testing, and making decisions based on performance data.
- Strong project management skills able to run multiple campaigns and workstreams simultaneously.
Please note, applicants must have the legal right to work in the UK at the time of application.
Wellbeing that means something
- 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
- Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
- Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
- 24/7 Employee Assistance Programme for confidential support
- Private medical insurance for everyone, no medical-history exclusions
Financial benefits that have your back
- Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures
- Income protection: up to 75% salary for 5 years if you ever need it
Grow your career with us
- SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
- Access to external training and apprenticeships
Making a Difference
- MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
- Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger
Additional Flexible Benefits
- ULEV car scheme with 1,000+ models
- Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover
Senior Employer Brand Specialist in Birmingham employer: 慨正橡扯
As a Senior Employer Brand Specialist at OneAdvanced, you will thrive in a dynamic and inclusive work culture that prioritises employee wellbeing and growth. With exceptional benefits such as generous family leave, robust sick pay, and a commitment to professional development through our SkillsHub learning platform, we empower our employees to reach their full potential while making a meaningful impact in the community. Join us in a location that fosters creativity and collaboration, where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Employer Brand Specialist in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your work in employer branding and recruitment marketing. This is a great way for us to see your creativity and expertise in action, beyond just a CV.
✨Tip Number 3
Tailor your approach! When applying for roles, make sure to customise your messaging to reflect the company’s culture and values. We love seeing candidates who take the time to align their application with our mission and vision.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, drop a quick thank-you note or message. It shows your enthusiasm and keeps you fresh in our minds. Plus, it’s a nice touch that goes a long way!
We think you need these skills to ace Senior Employer Brand Specialist in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Employer Brand Specialist role. Highlight your experience in recruitment marketing and how it aligns with our needs. We want to see how you can own and execute strategies that resonate with our target talent segments.
Show Off Your Copywriting Skills:Since strong copywriting is key for this role, include examples of compelling job ads or campaign content you've created. We love seeing creativity that reflects genuine culture and opportunity, so let your personality shine through!
Data-Driven Decisions:Demonstrate your comfort with analytics by mentioning specific metrics you've tracked in past campaigns. We’re all about optimising recruitment marketing based on performance data, so show us how you've used data to drive results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at 慨正橡扯
✨Know Your Employer Brand
Before the interview, dive deep into the company's employer brand. Understand their values, culture, and what makes them unique in the market. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their recruitment marketing strategy.
✨Showcase Your Campaign Success
Be ready to discuss specific campaigns you've managed in the past. Highlight your role in executing multi-channel strategies and how you optimised them for better results. Use metrics to back up your success, like improved apply rates or reduced cost-per-hire, to demonstrate your data-driven approach.
✨Tailor Your Messaging Frameworks
Prepare examples of how you've developed audience-first messaging frameworks for different candidate personas. Discuss how you tailored content to resonate with various motivations and values, showcasing your strong copywriting skills and understanding of diverse talent segments.
✨Stay Ahead of Competitors
Research the company's competitors and be ready to discuss their employer branding initiatives. Show that you can conduct competitor intelligence analysis and suggest ways to enhance the company's positioning in the market. This demonstrates your proactive mindset and strategic thinking.
