At a Glance
- Tasks: Lead marketing campaigns and create engaging content for the banking sector.
- Company: Join Moody's, a leader in financial services with a focus on innovation.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Dynamic environment with a commitment to diversity and inclusion.
- Why this job: Make an impact in banking marketing while exploring cutting-edge technologies.
- Qualifications: 5-7 years in B2B marketing, strong writing skills, and banking knowledge.
The predicted salary is between 40500 - 49500 £ per year.
Skills and Competencies
- 5–7 years of experience in B2B marketing, with a focus on content ideation and development
- Strong understanding of and interest in banking, particularly KYC and regulation, as well as the credit process, risk, and compliance
- Ability to identify opportunities for audience-centric thought leadership to ensure campaigns are relevant and differentiated
- Ability to communicate technical concepts to non-technical audiences
- Experience working within financial services or banking is preferred
- Strong content development expertise and editorial judgment, overseeing the creation and adaptation of impactful materials such as white papers, blogs, webinars, and case studies while maintaining Moody’s brand standards
- Exceptional writing, editing, and storytelling skills, with demonstrated experience developing B2B content across long- and short-form formats
- Experience designing content for marketing campaigns across digital and traditional channels
- Exceptional collaboration and relationship-building skills, partnering with internal teams across product, sales, marketing, and subject matter experts to align campaign goals and Banking-specific priorities
- Ability to design and execute multi-channel marketing campaigns for the banking segment, including structured campaign planning, content adaptation, and cohesive messaging aligned with Moody’s overall marketing objectives
- Strong creative skills with the ability to guide branding teams to deliver engaging and high-impact assets
- Good grasp of artificial intelligence and applying AI tools to streamline processes, uncover insights, and improve marketing efficiency
- Curious and forward-thinking mindset, with a commitment to exploring emerging technologies and applying responsible AI practices, including risk management, ethical use, and transparency
- Proven ability to manage multiple projects and stakeholders in a fast-paced, matrixed environment
Education
- BA in Journalism, Finance, English, Communications, Marketing, or a related field required; advanced degree preferred
Responsibilities
- The Assistant Director, Content and Campaigns, Banking will lead the end-to-end development and execution of marketing activations to drive engagement, pipeline growth, and alignment with Moody’s Banking segment strategy.
- Develop and execute integrated, multi-channel marketing activations aligned to Banking segment priorities and target audiences
- Own content strategy, including activation narrative, content creation, and asset development
- Partner with subject matter experts, solutions teams, and demand generation teams to ensure activations support pipeline generation and revenue objectives
- Translate complex banking and regulatory concepts into clear, compelling, customer-focused content
- Oversee briefing and development of marketing assets, ensuring consistency with Moody’s brand standards
- Leverage performance data and insights to optimize engagement and conversion outcomes
- Manage multiple concurrent projects in a fast-paced, matrixed environment, ensuring timely and high-quality delivery
- Stay informed on banking market trends, regulatory developments, and competitive dynamics to enhance campaign effectiveness
- Contribute to the adoption of innovative approaches, including the use of AI tools to improve marketing efficiency and effectiveness
About the Team
Moody’s Banking Marketing team is responsible for defining and delivering thought leadership and go-to-market strategies that generate qualified leads and support revenue growth. The team works closely with solutions, demand generation, and analytics partners to create targeted, high-impact campaigns aligned to client needs. In this role, you will contribute to high-visibility, cross-functional initiatives, helping to position Moody’s Banking solutions in a dynamic global marketplace and enabling clients to navigate complex financial and regulatory environments with confidence.
Assistant Director - Marketing (Banking) employer: 慨正橡扯
At Third Bridge, we are not just offering a job; we are providing a career launchpad in a vibrant and fast-paced environment. With a strong focus on employee growth, our Client Services Associate role allows you to develop essential skills while working with top-tier clients, all within a supportive culture that values work-life balance and personal development. Join us to accelerate your career and enjoy comprehensive benefits, including generous vacation days and the flexibility to work from anywhere for a month each year.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Director - Marketing (Banking)
✨Show Your Creative Side
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✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Assistant Director - Marketing (Banking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 慨正橡扯. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 慨正橡扯:Show us that you’ve done your homework! In your application, briefly mention what you admire about 慨正橡扯’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 慨正橡扯
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 慨正橡扯 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At 慨正橡扯, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
