At a Glance
- Tasks: Lead Furbo's brand presence in the UK, managing partnerships and influencer relationships.
- Company: Join Tomofun, a pioneering pet tech company that loves pets and innovation.
- Benefits: Flexible remote work, competitive salary, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Be the voice of Furbo in the UK and shape our brand's future.
- Qualifications: 3-6 years in brand management, marketing, or related fields; AI tool proficiency preferred.
The predicted salary is between 40000 - 50000 € per year.
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology. The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.
We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns — you'll be the face and voice of Furbo in the UK. You'll own local brand-building from the ground up: forging partnerships, activating creators, validating campaigns with real consumers, and feeding the insights back to our global team to shape how Furbo shows up worldwide.
What You’ll Do
- Lead and manage UK-specific partnerships, from pet brands and retailers to media outlets and community organisations.
- Build and manage a network of UK Influencers and content creators — identifying the right voices, briefing them effectively, and nurturing long-term relationships.
- Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance.
- Manage local PR and brand event activations as needed.
- Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution.
- Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level.
- Collaborate hand-in-hand with Regional Leads to align brand activity with UK-specific growth targets and commercial priorities.
- Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints.
- Continuously gather and validate UK-specific consumer insights through community engagement, campaign observation, and direct feedback channels.
- Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches.
- Monitor the UK competitive landscape — tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space.
Who You Are
- 3–6 years of experience in brand management, marketing, or a closely related field — ideally within consumer tech, pet care, lifestyle, or e-commerce.
- Proven experience managing creator/influencer programmes end-to-end, from identification and briefing to content review and performance evaluation.
- Comfortable operating in a fast-paced, globally distributed team — you thrive with autonomy but know when to loop in HQ.
- Strong communicator who can translate local market nuance into clear, actionable briefs and reports for a global audience.
- AI-fluent marketer — you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow: from drafting briefs and researching creators to synthesising campaign insights and building first-draft reports faster.
- Deeply data-informed across all marketing channels — you're equally comfortable reading social analytics, paid media dashboards, email performance metrics, and e-commerce data to build a full picture of brand health and campaign impact.
- You don't just report numbers — you connect the dots across channels to surface what's actually driving (or blocking) growth, and translate that into clear recommendations.
- A genuine love for pets is a plus (Furbo owners make the best Furbo advocates).
- Experience with UK consumer markets, media landscape, and creator ecosystems is strongly preferred.
- Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8).
Freelance UK Brand Manager in London employer: 她渴望SheAspire－妳的生活，由妳決定
At Tomofun, we are passionate about merging technology with the love of pets, creating an innovative and dynamic work environment that fosters creativity and growth. As a Freelance UK Brand Manager, you will have the unique opportunity to shape our brand's presence in the UK market while collaborating with a global team that values your insights and contributions. With a strong emphasis on employee autonomy, continuous learning, and a culture that celebrates pet lovers, Tomofun is an exceptional employer for those seeking meaningful and rewarding work in the pet tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance UK Brand Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the pet tech industry. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators or influencers. You never know who might help you land that dream role!
✨Tip Number 2
Show off your passion for pets! When you’re chatting with potential employers or networking, let your love for pets shine through. Share stories about your furry friends and how they inspire your work. It’s a great way to connect on a personal level.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Tomofun, and express your interest in working with them. A well-timed email can make all the difference and show you’re genuinely keen.
✨Tip Number 4
Utilise social media to your advantage! Follow brands, engage with their content, and share your insights on the pet tech scene. This not only builds your online presence but also shows potential employers that you’re in tune with the industry.
We think you need these skills to ace Freelance UK Brand Manager in London
Some tips for your application 🫡
Show Your Passion for Pets:Let your love for pets shine through in your application! We want to see how your enthusiasm aligns with our mission at Tomofun. Share any personal experiences or stories that highlight your connection to pets and technology.
Tailor Your Application:Make sure to customise your CV and cover letter for the UK Brand Manager role. Highlight relevant experience in brand management and influencer programmes, and connect your skills to what we’re looking for. We love seeing how you can bring value to our team!
Be Data-Driven:Since we’re all about insights, don’t forget to mention your experience with data analysis. Show us how you've used metrics to drive decisions in past roles. We appreciate candidates who can connect the dots and provide actionable recommendations based on data.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team at Tomofun!
How to prepare for a job interview at 她渴望SheAspire－妳的生活，由妳決定
✨Know Your Brand Inside Out
Before the interview, dive deep into Tomofun and Furbo. Understand their products, mission, and recent developments in the pet tech industry. This knowledge will help you articulate how your experience aligns with their vision and demonstrate your genuine passion for pets and technology.
✨Showcase Your Influencer Management Skills
Be ready to discuss specific examples of how you've successfully managed creator or influencer programmes. Highlight your approach to identifying the right voices, briefing them effectively, and nurturing those relationships. This is crucial for the role, so come prepared with metrics or outcomes that showcase your success.
✨Prepare for Cultural Relevance
Think about how you would ensure that global initiatives resonate with the UK market. Prepare examples of past campaigns where you adapted messaging or strategies to fit local culture. This will show your ability to bridge the gap between global branding and local execution.
✨Bring Data to the Table
Since the role requires a data-informed approach, be ready to discuss how you've used analytics to drive brand decisions. Prepare to share insights from previous roles where you connected the dots across various marketing channels to inform strategy. This will demonstrate your analytical skills and understanding of brand health.
