At a Glance
- Tasks: Create innovative shopper marketing strategies and execute exciting activations across various channels.
- Company: Join TRIP, a vibrant wellness brand dedicated to nurturing mental wellbeing.
- Benefits: Enjoy a competitive salary, private healthcare, generous holiday, and wellness perks.
- Other info: Dynamic office environment with regular socials and a dog-friendly policy.
- Why this job: Be part of a creative team making a real impact in the wellness industry.
- Qualifications: 2+ years in shopper marketing with strong project management and creative skills.
The predicted salary is between 40000 - 50000 £ per year.
ABOUT TRIP
TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.
THE ROLE
We are looking for a commercially minded and highly creative Shopper Marketing Manager to join our fast-growing team at TRIP. You'll be working across our OOH, Wholesale, Impulse and International channels, partnering closely with Sales, Brand and Creative teams to develop and execute best-in-class activations that drive awareness, trial and conversion. This is a highly varied role requiring both strategic thinking and exceptional execution. One day you could be developing a disruptive activation concept for a key customer or festival, and the next managing the delivery of launches, sampling programmes and trade events across international markets.
KEY RESPONSIBILITIES
- Strategic
- Develop shopper marketing strategies across OOH, Wholesale, Impulse and International channels to drive awareness, trial and conversion.
- Build impactful customer activation plans that bring the TRIP brand to life.
- Manage the shopper marketing budget and reporting process.
- Use shopper, customer and channel insights to identify growth opportunities and influence decision making.
- Executional
- Lead the end-to-end delivery of activations, ensuring projects are executed on time, on budget and to a high standard.
- Develop creative activations that drive standout across hospitality, wholesale, impulse and international environments.
- Partner with Commercial, Brand and Creative teams to bring campaigns to life across multiple touchpoints.
- Manage agencies, suppliers and stakeholders to deliver flawless execution.
- Lead the creation of POS, sampling, sales materials and activation toolkits.
- Deliver trade shows, customer events, sampling programmes and experiential activations.
- Measure performance and share learnings to continually improve future activations.
- Amplify TRIP's activations, successes and thought leadership internally and externally.
- Developmental
- Champion shopper marketing best practice across the business.
- Foster strong cross-functional collaboration between Commercial, Brand, Creative and Operations teams.
- Share insights and learnings to help drive continued growth.
ABOUT YOU
- 2+ years' experience in shopper, trade or customer marketing, ideally within FMCG.
- Strong project management skills and the ability to manage multiple priorities simultaneously.
- Experience developing creative activations that drive engagement and conversion.
- Experience working with agencies, suppliers and external partners.
- Commercially minded, highly organised and creatively driven.
- Strong communication and stakeholder management skills.
- Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.
- Passionate about building brands and delivering exceptional customer experiences.
THE PACKAGE
- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel-coloured houses!
- Salary: DOE
- 4 days per week in the office with the option to work from home on a Friday
- Private Healthcare with Vitality including Virgin Gym
- 50% off Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, you may apply for a sabbatical of up to 6 weeks, subject to policy
- Dog Friendly office
- Regular team socials & events
Shopper Marketing Manager employer: 剔偉
TRIP is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about wellness and brand building. With a lovely office just a minute from Notting Hill Gate, employees enjoy a range of benefits including private healthcare, generous holiday allowances, and opportunities for personal growth through sabbaticals and wellness support. The collaborative environment encourages innovation and offers the chance to make a meaningful impact in the fast-paced FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 剔偉 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 剔偉 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 剔偉 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 剔偉. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 剔偉. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 剔偉:Show us that you’ve done your homework! In your application, briefly mention what you admire about 剔偉’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 剔偉
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 剔偉 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 剔偉, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
