At a Glance
- Tasks: Lead global marketing strategy and manage 360 campaigns for a top wellness brand.
- Company: Join TRIP, the world’s #1 calming beverage brand focused on mental wellbeing.
- Benefits: Enjoy a vibrant office, private healthcare, generous holiday, and wellness perks.
- Other info: Dynamic team culture with opportunities for career growth and personal development.
- Why this job: Be part of a fast-growing brand that prioritises mental health and innovative marketing.
- Qualifications: Experience in global brand building, particularly in beauty or premium lifestyle sectors.
The predicted salary is between 58500 - 71500 £ per year.
ABOUT TRIP
TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co‑founders, husband and wife team Olivia and Daniel discovered plant‑based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award‑winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!
THE ROLE
The Marketing Director will lead global marketing across the US and UK markets, responsible for budget allocation, team structure and process, 360 campaign development, and management of social, influencer, and celebrity partnerships. This role is critical for scaling the brand during a high-growth phase (+100% YoY in 2026). The position requires a digital-first leader with experience building global consumer brands at scale, specifically within beauty, premium lifestyle, or adjacent categories with a similar aesthetic and consumer target.
Key Responsibilities
- Marketing Strategy & Leadership: Own the global marketing strategy across the US & UK. Set budgets, allocate spend for efficient growth, and lead performance through clear KPIs and reporting. Build, manage, and scale a high-performing marketing team.
- 360 Campaigns: Lead end-to-end planning and execution of integrated 360 campaigns. Ensure seamless alignment across digital, social, influencer, paid media, PR, retail, and content—always on-brand.
- Social, Influencer & Partnerships: Develop and manage global influencer and celebrity partnerships. Build creator strategies that drive reach, credibility, and conversion, overseeing budgets, contracts, and performance.
- Growth & Digital Performance: Deliver growth against commercial targets. Guide paid media strategy, champion testing and insights, and embed consumer data across all marketing activity.
- Consumer Insight & Product Collaboration: Champion a consumer‑first mindset. Partner closely with Product on existing and new launches to deliver against brand and business goals.
- Cross-Functional Collaboration: Work closely with Creative, E‑commerce, Product, Retail, Operations, and Finance to drive alignment and impact.
ABOUT YOU
- Proven experience in US and UK markets with a global brand-building mandate
- Background in beauty, premium beverage, or premium consumer lifestyle brands with comparable aesthetic and consumer target
- Demonstrated strength in digital, influencer, celebrity, and social-first marketing
- Track record of scaling a brand during a growth stage with +50% YoY growth
THE PACKAGE
- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel‑coloured houses!
- 4 days per week in the office with the option to work from home on a Friday
- Private Healthcare with Vitality including Virgin Gym
- 50% off Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, a 6-week sabbatical is available
- Dog Friendly office
- Regular team socials & events
Marketing Director employer: 剔偉
TRIP is an exceptional employer that prioritises mental wellbeing and fosters a vibrant work culture, making it an ideal place for the Marketing Director role. With a bright office just steps from Notting Hill Gate, employees enjoy a flexible working environment, generous benefits including private healthcare, wellness days, and a unique sabbatical policy after two years of service. Join a passionate team dedicated to scaling a leading global brand in the wellness space, where your contributions will directly impact the lives of millions seeking calm in their everyday chaos.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 剔偉 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 剔偉 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 剔偉 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 剔偉. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 剔偉. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 剔偉:Show us that you’ve done your homework! In your application, briefly mention what you admire about 剔偉’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 剔偉
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 剔偉 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 剔偉, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
