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- Tasks: Manage consumer channels and drive business development across Europe.
- Company: Bitdefender is a leading cybersecurity firm protecting millions globally.
- Benefits: Enjoy flexible work options, competitive salary, and growth opportunities.
- Why this job: Join a dynamic team making a real impact in cybersecurity.
- Qualifications: 5+ years in channel sales; strategic thinker with excellent communication skills.
- Other info: Fluency in additional languages is a plus; remote work available.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Channel Account Manager role at Bitdefender
Join to apply for the Channel Account Manager role at Bitdefender
Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry’s most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world’s most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit https://www.bitdefender.com
Reporting to the Regional Sales Director, the Channel Account Manager will be directly responsible for managing an existing portfolio of Consumer Channels and actively participating to our Consumer Business Development in Europe across UK, Benelux, France or Italy, targeting Indirect and Direct channels (Retailers, E-tailers, Distributors, Resellers, Partnerships, Media)
General Responsibilities:
- Defines consumer expansion strategy in the region, annual and quarterly plans along with sales forecasts and KPIs, defines the resources needed to achieve the targets,
- Ensures execution of the plans with the internal teams and partners teams, Monitors sales and identifies gaps and opportunities, sets up corrective actions plans if needed
- Collaborates with Operations, Marketing, Legal, Finance, Pricing and other internal teams to build the best propositions and programs for our partners
- Understands channel performance to targets and supports sales team to achieve the sales objectives, manages and communicates partner performance against goals
- Leads contract negotiations, makes sure that channel partners sign proper and up-to-date contracts/agreements
- Actively participates to partner and industry events, generating additional demand
- Ensures revenue invoicing and contractual obligations
Consumer Channel Management
- Manages a portfolio of Consumer Channels (Distributors, Retailers, Etailers, Resellers), for physical and dematerialized products (Boxes, Electronic Software Download)
- Develops good working relationships with individual Retailers/Distributors/Partners and their teams, placing the company as the technology solutions partner of choice by understanding business goals
- Ensures a high level of training, mentoring, and motivation of channel partners
- Along with key success metrics, develops targeted campaigns, sales promotions activities and any investment opportunities with the partners to grow channel-sourced opportunities
- Draws the marketing plans together with the partners, monitors the marketing activities implementation and analyzes the ROI for each activity together with Management
- Follows and optimizes the marketing budget execution of the budget assigned with the scope of reaching the sales targets
- Ensures excellence in new product launches in the channels
- Monitors and is directly responsible of stock rotation in the retail stores
- Delivers on time sales, stock and marketing activity reports as requested by the company
Consumer Business Development
- Actively develops new partnerships in the Region, expanding channel coverture
- Identifies partners’ needs, business models and build cybersecurity offers integration to address their customers
- Drives to execution accompanying the partners and managing the internal resources / teams for GTM
- Builds sales funnel and lead generation plan in coordination with the Marketing team
Requirements:
- Higher Degree in Management
- Additional language is a plus (French, Dutch, Italian)
- A natural hunter for new opportunities with 5+ years’ experience in channel sales
- A highly-motivated individual, autonomous, rigorous and team player able to manage the company resources to reach goals
- A strategic thinker able to define plans and drive to execution, leveraging in project-mode internal and external resources
- Excellent interpersonal, communication and facilitation skills (client-service oriented mindset)
- Excellent written, verbal communication and presentation skills and the ability to build strong working relationships
- Excellent negotiation and influencing skills
- High expectations in all forms of Business Models (sell-in / sell-through, consignment, affiliation…) and at ease in complex schemes and multi-layer distribution models
- High expectations in management of data, analytics, metrics, KPIs…
- High expectations in Planning and forecasts
- Knowledge of Customer cycles and customer bases management : ARPU, lifetime value, acquisition and renewal leverages
- Knowledge of Consumer Software industry is a plus, including software consignment models and ERP management
- Marketing experience is a plus
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales, Marketing, and Information Technology
-
Industries
Software Development and Computer and Network Security
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Key Account Manager - B2C employer: BitDefender
Contact Detail:
BitDefender Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager - B2C
✨Tip Number 1
Familiarise yourself with Bitdefender's products and services. Understanding their cybersecurity solutions will not only help you in interviews but also demonstrate your genuine interest in the company and its mission.
✨Tip Number 2
Network with current or former employees of Bitdefender on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 3
Prepare to discuss your experience in channel sales and how you've successfully managed partnerships in the past. Be ready to share specific examples that highlight your strategic thinking and negotiation skills.
✨Tip Number 4
Stay updated on the latest trends in cybersecurity and consumer software. Being knowledgeable about industry developments will allow you to speak confidently about how you can contribute to Bitdefender's growth and success.
We think you need these skills to ace Key Account Manager - B2C
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel sales and account management. Use keywords from the job description to demonstrate that you meet the specific requirements for the Key Account Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Bitdefender's mission and values. Explain how your skills and experiences align with their needs, particularly in managing consumer channels and driving business development.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For example, mention any successful campaigns you've led or partnerships you've developed that resulted in increased sales or market share.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a role in sales and account management.
How to prepare for a job interview at BitDefender
✨Understand the Company and Its Products
Before your interview, make sure to research Bitdefender thoroughly. Familiarise yourself with their cybersecurity solutions, recent innovations, and market position. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Channel Sales Experience
Be prepared to discuss your previous experience in channel sales. Highlight specific examples where you've successfully managed partnerships or driven sales growth. Use metrics to quantify your achievements, as this will resonate well with the interviewers.
✨Demonstrate Strategic Thinking
As a Key Account Manager, strategic thinking is crucial. Be ready to share how you've developed and executed sales strategies in the past. Discuss how you identify opportunities and address challenges within the channel landscape.
✨Prepare for Negotiation Scenarios
Given the role's emphasis on contract negotiations, prepare for potential negotiation scenarios during the interview. Think about your approach to negotiating terms with partners and be ready to discuss how you ensure mutually beneficial agreements.
