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- Tasks: Lead expert marketing strategies for top oral health brands like Sensodyne and Polident.
- Company: Join Haleon, a leading consumer health company focused on improving everyday health globally.
- Benefits: Enjoy flexible working options and a culture that values diversity and inclusion.
- Why this job: Be part of a dynamic team shaping the future of healthcare marketing with innovative strategies.
- Qualifications: Strong brand marketing experience and a passion for digital media are essential.
- Other info: This is a 12-month fixed-term contract with opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Haleon Weybridge, England, United Kingdom
Haleon Weybridge, England, United Kingdom
2 weeks ago Be among the first 25 applicants
Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science. Whats more, were achieving it in a company that were in control of. In an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question. This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special. About The Role – 12 Month Fixed Term Contract The Global Expert Marketing Manager role, within the Expert Marketing team, is part the Oral Health category. Driving Expert Strategy as a key lever within marketing mix, defining a clear strategy, including content direction and creation, and aligning execution to expert and commercial requirements. You will work across Expert teams within the business, as well as working with cross functional teams and relevant design markets, as well as connecting with Global Category teams to align Brand and Expert strategy You will drive business performance against the defined strategic prioritisation/Brand, ensuring success for Oral Health brands (Sensodyne, Polident, Parodontax), delivering winning expert marketing strategies, success guides and hero content for activation and amplification by Business units/local market teams. Key Responsibilities Responsible for creating global marketing initiatives to drive business growth with DHCPs, you will work on delivering the Oral Health Expert category vision and strategy, as well as delivering Brand strategy and connections for HCPs (strategy & projects). The HCP connections plan should deliver omni- channel content based on ERJ strategies, moments that matter and task maps, audience insight development & deployment. It should be aligned to the Global brand positioning and brand assets, whilst ensuring we understand our DHCPs needs and barriers to ensure strong healthcare professional engagement, field-force inspiration & training and exceptional market engagement. Delivery of robust strategy and connection plan
- For specific projects (DAC Category/Brand and/or Oral Health projects) – Develop and own the Expert Marketing vision and strategies as well as 3-year strategic business plan providing DHCPs trusted content, developed in relation with Medical/R & D teams to demonstrate our Trusted Science.
- Through the creation and execution of globally deployable, superior, differentiated condition/brand propositions, or service and channel offerings, including working with key associations (if required)
Outstanding expert and digital connections
- Stand-out creative ideas in the development of expert connections
- Ensuring that there is an integrated expert mix that works across the ERJ/Moments that Matter
- Development of hero content across the content omni channel ecosystem, contracting with design markets on halo content
- Deep understanding of DHCPs to ensure that all expert touch points are optimised to enhance long term brand equity
Build relationships
- Exceptional relationships with design markets and cross-functional teams to maximise audience understanding, drive the programme, problem solve.
- Partner with the multi-category Expert team: External partnerships & Events, Channel Planning and Capability & Activation to deliver the broader portfolio agenda
- Strong partnership with Global Category Brand team to deliver Expert strategy as part of RGM model
- Maintain strong relationships with agencies to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice among DHCPs.
Qualifications and Skills
- Demonstrated strong brand building/marketing experience brand positioning, brand architecture and general brand stewardship, with ability to lead complex projects within matrixed organisation
- Track record of contributions to strategic planning process at category and/or brand level, driving brand growth/key metrics focus
- Experienced in developing insights driven integrated content through traditional and digital channels, with keen interest to develop other types of digital media channels, e.g. social media, influencer marketing.
- Deep understanding of media and digital space and data insights
- Outstanding influencing, interpersonal, presentation and communication skills
- Ability to develop strong working relationships with Regional / local teams, notably Expert and medical teams
- Understanding of Expert audience/channels (preferable)
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We\’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
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Expert Marketing Manager DAC employer: Haleon
Contact Detail:
Haleon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Expert Marketing Manager DAC
✨Tip Number 1
Familiarise yourself with Haleon's brand portfolio, especially the Oral Health category. Understanding the nuances of brands like Sensodyne and Parodontax will help you speak confidently about their marketing strategies during interviews.
✨Tip Number 2
Network with professionals in the healthcare marketing field. Attend industry events or webinars where you can connect with current employees or others in similar roles to gain insights into the company culture and expectations.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and healthcare communications. Being able to discuss recent developments or successful campaigns can demonstrate your passion and knowledge during conversations with hiring managers.
✨Tip Number 4
Prepare specific examples of how you've successfully driven brand growth or developed integrated marketing strategies in your previous roles. Tailoring these examples to align with Haleon's goals will make a strong impression.
We think you need these skills to ace Expert Marketing Manager DAC
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Expert Marketing Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored specifically for this role. Highlight your brand building and marketing experience, particularly in areas like strategic planning and digital content development, as these are crucial for the position.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Use specific examples from your past experiences that demonstrate your ability to drive business growth and develop expert marketing strategies.
Showcase Your Skills: Emphasise your interpersonal, presentation, and communication skills in your application. Provide examples of how you've built strong relationships in previous roles, especially with cross-functional teams or external partners.
How to prepare for a job interview at Haleon
✨Understand the Brand and Its Values
Before your interview, make sure you have a solid understanding of Haleon's brands, especially those in the Oral Health category like Sensodyne and Parodontax. Familiarise yourself with their values and how they connect with healthcare professionals. This will show your genuine interest and alignment with the company's mission.
✨Prepare for Strategic Discussions
Given the role's focus on driving expert marketing strategies, be ready to discuss your experience with strategic planning and brand positioning. Prepare examples of how you've successfully developed and executed marketing initiatives that align with business goals, particularly in the healthcare sector.
✨Showcase Your Digital Savvy
The role requires a deep understanding of digital channels and content creation. Be prepared to discuss your experience with various digital marketing strategies, including social media and influencer marketing. Highlight any successful campaigns you've led or contributed to that demonstrate your ability to engage with target audiences effectively.
✨Demonstrate Relationship-Building Skills
This position involves collaborating with cross-functional teams and external partners. Share specific examples of how you've built strong relationships in previous roles, particularly with stakeholders in marketing, medical, or expert teams. Emphasise your interpersonal skills and ability to work collaboratively to achieve common goals.
