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- Tasks: Lead brand strategy and communication for Japanese cuisine across Europe.
- Company: Mizkan is a 215-year-old company bringing Japanese culinary traditions to Europe.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and travel opportunities.
- Why this job: Join a fast-paced team shaping the future of foodservice with innovative ideas.
- Qualifications: Experience in foodservice marketing and a passion for culinary trends are essential.
- Other info: Fluency in French and other languages is a plus.
The predicted salary is between 42000 - 84000 £ per year.
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Direct message the job poster from Mizkan Euro Ltd
Senior Brand Manager – JAPANASE PORTFOLIO Food Service (Europe) at Mizkan!
Based in Chiswick business park
12-18 month Fixed term contract (with the view of extension or permanent employment)
Full-time | Hybrid (2+ days in office/week + European travel)
Competitive salary + 15% bonus!
Bring Japan to Europe – One Plate, One Brand at a Time
A \’New Food\’ Revolution: Japanese cuisine is booming. With the rapid growth of sushi kiosks and restaurants offering fusion dishes, consumers are embracing this evolving food culture, and they want to enjoy it quickly, conveniently, and without compromise.
At Mizkan, our legacy spans over 215 years, but we’re just getting started in Europe. As a proud custodian of Japanese culinary traditions, we’re on a journey : To strengthen and unite our iconic portfolio under one master brand and to introduce the soul of Japanese cooking to commercial kitchens and dining tables across the continent.
Now, we’re looking for a strategic, hands-on Senior Brand Manager to join our growing Food Service team! If you’re a marketer who’s is entrepreneurial, curious, creative and ready to shape the future of foodservice with a brand on the rise, this is your stage.
Why This Role? Why Now?
This isn’t just about foodservice – it’s about transformation. Foodservice remains at the heart of our business, because it’s where food trends are born and where innovation begins.
You’ll work at the intersection of Food Service and Retail, helping harmonise our portfolio under one compelling brand vision. Think beyond channels: your work will influence everything from packaging and positioning, communication to innovation pipelines and chef engagement.
A Taste of What You’ll Do:
- Support the Head of Marketing in understanding end users by identifying trends and consumer insights and translating them into actionable strategies.
- Lead brand communication strategy and execution for the Japanese Food Service portfolio communication across Europe, across social, trade show, ongoing comms programs and many more.
- Shape and execute NPD initiatives in collaboration with the innovation team – bringing authentic, chef-driven innovation to market from recipe development, pack design and implementation plan.
- Represent Mizkan at trade shows, customer meetings and strategic partner events across Europe
- Build strong relationships with chefs, distributors, and restaurant groups to understand their needs and tailor activations that resonate with their business and audience.
- Contribute to the long-term brand vision as part of Mizkan’s strategic 3-year growth plan
- Collaborate closely with cross-functional teams – including Commercial, Operations, R&D, and Innovation – to ensure alignment and drive success across all initiatives.
What You’ll Bring to the Table:
- Proven foodservice marketing experience is essential (ideally with QSR exposure)
- A marketer’s mind and an obsessive Foodie
- Passion for innovation and curiosity about culinary trends
- Strong collaboration and communication skills (you’ll work across functions and borders)
- Entrepreneurial mindset, comfortable in a hands-on, fast-paced environment
- The ability to speak French is highly desirable alongside other languages
What’s In It for You?
- A newly created, high-impact role with scope to shape strategy across Europe
- A supportive and empowered team culture – entrepreneurial, fast-moving and collaborative
- Opportunities to grow with a brand that’s gaining serious momentum in a high-growth category
- Regular travel to our London HQ, plus key European markets (at least 2 times per month)
- Hybrid flexibility – typically, 2+ days in the office, with autonomy and trust
Why Mizkan?
Because we’re building something special. Japanese cuisine is having a global moment, and we’re at the heart of it, expanding from specialist to mainstream, foodservice to retail, traditional to trend-forward. With deep resources, global ambition and a tight-knit team, we offer the best of both worlds.
If you\’re ready to stir things up, this is your moment.
Apply today and shape the flavour of tomorrow with Mizkan.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Business Development
-
Industries
Food and Beverage Manufacturing
Referrals increase your chances of interviewing at Mizkan Euro Ltd by 2x
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Senior Brand Manager employer: Mizkan Euro Ltd
Contact Detail:
Mizkan Euro Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Japanese cuisine and foodservice. Understanding what’s currently popular can help you speak confidently about how you would position Mizkan's products in the market.
✨Tip Number 2
Network with professionals in the foodservice industry, especially those with experience in QSR (Quick Service Restaurants). Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous marketing campaigns and how they align with Mizkan's vision. Be ready to showcase your entrepreneurial mindset and how you've successfully driven brand growth in the past.
✨Tip Number 4
If you speak French or any other languages, highlight this during your interactions. Being multilingual can be a significant asset in a role that involves European travel and collaboration.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Brand Manager position. Tailor your application to highlight how your experience aligns with their needs, especially in foodservice marketing.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in brand management and marketing. Use metrics to demonstrate your impact, such as growth percentages or successful campaigns you've led.
Write a Strong Cover Letter: In your cover letter, express your passion for Japanese cuisine and how it relates to the role. Discuss your entrepreneurial mindset and provide examples of how you've successfully collaborated across teams to drive brand success.
Showcase Your Knowledge of Trends: Mention specific trends in the foodservice industry that excite you and how you would leverage them in this role. This shows your curiosity and understanding of the market, which is crucial for a Senior Brand Manager.
How to prepare for a job interview at Mizkan Euro Ltd
✨Understand the Brand's Vision
Before your interview, take time to research Mizkan and their mission to bring Japanese cuisine to Europe. Familiarise yourself with their products and recent marketing campaigns to demonstrate your genuine interest and alignment with their brand vision.
✨Showcase Your Foodservice Experience
Be prepared to discuss your previous foodservice marketing experience in detail. Highlight specific projects where you successfully identified trends or consumer insights and how you translated them into actionable strategies that drove results.
✨Demonstrate Collaboration Skills
Since this role requires working closely with cross-functional teams, be ready to share examples of how you've effectively collaborated with different departments in the past. Emphasise your communication skills and ability to build strong relationships.
✨Prepare for Innovation Discussions
Given the focus on innovation in this role, think about how you can contribute to new product development initiatives. Prepare to discuss any innovative ideas you have for the Japanese Food Service portfolio and how you would approach bringing them to market.
